12/07/18

Zipcar Flex gives Londoners the chance to win free driving for a year

Car share disruptor Zipcar tours UK capital to drive acquisitions to its Flex service

Share

This summer, consumers across London will be invited to take part in a Zipcar Flex challenge, with the winners enjoying free driving credit for a year from the car sharing brand.

Run by global brand experience agency Sense, the campaign will use the game to introduce consumers to Zipcar Flex and drive acquisitions to the service. Zipcar Flex allows Londoners within designated Zipzones to pick up and drop off cars wherever’s convenient, using an app to identify available vehicles.

“Our striking branded stand and team of Zipcar Flex brand ambassadors will be touring the Zipcar boroughs over the summer, inviting consumers to sign up to Zipcar Flex for the chance to win driving credit, whilst also showing them just how easy it is to get wheels when you want  them,” explained Sense Account Director Jess McGillivray.

Commenting on the campaign, Garry Thornton, Senior Marketing Manager at Zipcar said: “Experiential provides the perfect vehicle to spread the word about our new Zipcar Flex car service as it allows us to engage with Londoners directly in the numerous Zipcar boroughs.”

The activation kicks off on 27 June and spans 24 days, ending in September. During this period, it will visit a range of events, shopping centres and train stations within the Zipcar Flex boroughs of Westminster, Hackney, Islington, Lewisham, Lambeth and Wandsworth.

12/07/18

Real World Ideas: a guide to modern experiential

Learn how experiential really works, where it fits into your marketing strategy, and how to produce innovative and effective campaigns.

Click below to get the nitty-gritty theory and great real world examples of experiential campaigns that've captivated and compelled.

Download
Ebay-Retail-Revivial-programme

eBay brings its Retail Revival programme to life in the UK

eBay brings its Retail Revival programme to life in the UK

Read why...

North-Face-pop-up-store

Pop-ups: How brands can turn one-night stands into long-term relationships

Pop-ups: How brands can turn one-night stands into long-term relationships

Read why...

Bahlsen-PiCKUP-snack-bars

Bahlsen appoints Sense for PiCKUP! experiential campaign

Bahlsen appoints Sense for PiCKUP! experiential campaign

Read why...

Sense expands team in the wake of key business wins

Sense expands team in the wake of key business wins

Read why...

Schwartzkopf-experience

Most consumers say brand experiences build trust

Most consumers say brand experiences build trust

Read why...

Growth in experiential marketing spend remains stable and positive among an industry in flux

Growth in experiential marketing spend remains stable and positive among an industry in flux

Read why...

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Read why...

Coors-Light-Ice-Cave-Campaign

Hidden talents: Inside Sense’s Production Team

Hidden talents: Inside Sense’s Production Team

Read why...

Eddie-Frame-Sense-BDM

Creativebrief’s Eddie Frame joins Sense

Creativebrief’s Eddie Frame joins Sense

Read why...