29/03/16

Worldwide recognition for Sense at MAA Globes

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Real world marketing campaigns for renowned business newspaper The Economist and water filter brand Brita have taken Silver and Bronze respectively in the prestigious international Marketing Agency Association (MAA) Globe Awards.

The Brita Travelsmart campaign took Silver in the Consumer Products – Household & Pet Care category, while The Economist Discomfort Food campaign took Bronze in the Consumer Services – Travel & Tourism, Leisure, Recreation and Media category.

“The 29th MAA GLOBES was the most fiercely competed Programme in recent memory, resulting in the closest scores apportioned by the International Judging Panel of 75 marketers, academics and agency heads across nearly all entry categories,” said awards director Mike Da Silva.

Commenting on the achievement, Sense Board Account Director Sally McLaren said: “Winning two MAA  Globes is particularly pleasing not only due to the strong competition and international prestige, but also because we are the only British FMCG agency to get an award.”

This makes a total of five awards for Sense to date in 2016.

Find out more about the winning campaigns and other Sense work by visiting the Case Studies section of this website. 

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