10/08/18

Specsavers launches experiential campaign to reduce stigma of hearing loss

This summer, people across the UK will be able to take free preliminarily hearing checks as part of a Specsavers roadshow

Share

This summer, people across the UK will be able to take free preliminarily hearing checks as part of a Specsavers roadshow, which goes on tour during July and August.

Run by global brand experience agency Sense, the experiential campaign will raise awareness of the importance of having regular hearing checks, as well as encouraging dialogue around hearing loss to help normalise what is a very common problem.

“People will be welcomed onto the Specsavers bus, where they can undergo an assessment to see if they need to take a full check at their local branch,” explained Sense Account Director Jess MacGillivray. “Visitors will also be able to experience what it’s like to suffer from hearing loss through a special simulator and exclusive video guide.”

Everyone taking a hearing check will get the chance to win a VIP ticket package for an upcoming major entertainment event.

Commenting on the campaign, David Legge, Marketing Manager at Specsavers said: “Around one in six people in the UK experiences problems with their hearing, which can have a significant impact on their quality of life and relationships with family and friends. We want to draw attention to the importance of going for regular checks and protecting your hearing, as well as reducing the stigma of wearing hearing aids, which can transform the lives of people suffering from hearing loss.”

The roadshow launched on Thursday 26 July in London, and will runs for 22 days across the UK.

10/08/18

The Economist encourages Londoners to rethink the war on plastic

The Economist encourages Londoners to rethink the war on plastic

Read why...

SEA LIFE’s new global interactive aquarium experience to be run by Sense

SEA LIFE’s new global interactive aquarium experience to be run by Sense

Read why...

Sense helps Dark Horse Wine champion the underdog at UK festivals

Sense helps Dark Horse Wine champion the underdog at UK festivals

Read why...

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

Read why...

The Wrap Up London campaign needs your old coat… NOW

The Wrap Up London campaign needs your old coat… NOW

Read why...

Sense helps Apothic Wines invite festival goers to discover their dark side

Sense helps Apothic Wines invite festival goers to discover their dark side

Read why...

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Read why...

Schwarzkopf-future-hair-experience

Schwarzkopf Professional and Sense create immersive future hair experience

Schwarzkopf Professional and Sense create immersive future hair experience

Read why...

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Read why...