23/11/17

Sense’s work with The Economist wins Event magazine’s Outstanding Creative Idea award

Filtering those most likely to be Economist subscribers by taking them out of their comfort zones in the real world wins yet another industry award for Sense.

Share

The latest in a string of accolades for the Economist Discomfort Future Campaign saw the ongoing subscription initiative take the Outstanding Creative Idea award at The Event Awards 2017.

Being bold enough to take consumers out of their comfort zones was cited as the creative catalyst behind the campaign’s success by the judges.

“The Economist was good at getting experiential subscriptions, but wanted to up its retention rate, so it turned to its audience to identify their key rationale for subscribing: they believed the content took them out of their comfort zone,” said Event.

“The brand and agency Sense identified the globally curious – those with a global outlook, excited by technology and who thrive on a challenge – as the target audience and sought to steer away from timid one-year-only subscribers.

“With a strategy dubbed ‘Discomfort Future’, Economist content was brought to life, bringing consumers experiences that were designed to be challenging, provocative, or even downright unpleasant.”

Commenting of the award, Sense Account Director Beth Nicholas said: ‘We are thrilled to have won the Outstanding Creative Idea award for The Economist Discomfort Futures campaign! We are delighted the activity has been acknowledged for its creativity, and this accolade is a brilliant addition to its continuing success.”

23/11/17

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...

Sense-designer-Alana-McDowell

Alana named Badass.gal by The Young Creative Council

Alana named Badass.gal by The Young Creative Council

Read why...

Why using showgirls to sell tiles is bad marketing

Why using showgirls to sell tiles is bad marketing

Read why...

A guide to modern experiential marketing

Sense named one of the 50 Best Places to Work in marketing

Sense named one of the 50 Best Places to Work in marketing

Read why...

innocent Super Juice goes experiential to make Londoners’ days super

innocent Super Juice goes experiential to make Londoners’ days super

Read why...

How one brand quietly won the internet by helping YouTubers keep it real

How one brand quietly won the internet by helping YouTubers keep it real

Read why...

Why we need to close the gender pay gap in marketing

Why we need to close the gender pay gap in marketing

Read why...

Sense-Planning-Director-Dan-Parkinson

Sense appoints new experiential Planning Director

Sense appoints new experiential Planning Director

Read why...

Why repulsion is the secret to modern experiential marketing

Why repulsion is the secret to modern experiential marketing

Read why...