11/01/16

Sense’s John Frieda campaign makes top five projection mapping stunts

Share

Event Magazine has named one of Sense’s 2015 campaigns in its choice of the best projection mapping marketing projects.

The innovative real world activation took place in February last year to mark the launch of the new Frizz Ease Forever Smooth Anti-Frizz Primer. It transformed the Oxo Tower, one of London’s most iconic buildings, by projecting TV personality Millie Mackintosh on the structure, styled as fairytale character Rapunzel.

The former Made In Chelsea star played her fairytale part by freeing her locks from the top of the OXO Tower, before a 3D projection mapping display engulfed the building with John Frieda branding and key messaging about the new product.

Experiential agency Sense London devised and executed the activation, while Projection Artworks was responsible for the mapping production.

Louise Yankovic-Jenkins, senior product manager at John Frieda, said: “Our brief to Sense was to create an experientially spectacular yet premium PR piece and their first response was exactly what we were looking for. The biggest challenge was to turn it around in four weeks; we knew it was a big idea, but they convinced us it could be done and the execution has been flawless.

“This was the first time we have worked with Sense and we are looking forward to creating more exciting campaigns with them in the coming months.”

Watch the launch below.

Click here to read the full article in Event Magazine.

11/01/16

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...

Sense-designer-Alana-McDowell

Alana named Badass.gal by The Young Creative Council

Alana named Badass.gal by The Young Creative Council

Read why...

Why using showgirls to sell tiles is bad marketing

Why using showgirls to sell tiles is bad marketing

Read why...

A guide to modern experiential marketing

Sense named one of the 50 Best Places to Work in marketing

Sense named one of the 50 Best Places to Work in marketing

Read why...

innocent Super Juice goes experiential to make Londoners’ days super

innocent Super Juice goes experiential to make Londoners’ days super

Read why...

How one brand quietly won the internet by helping YouTubers keep it real

How one brand quietly won the internet by helping YouTubers keep it real

Read why...

Why we need to close the gender pay gap in marketing

Why we need to close the gender pay gap in marketing

Read why...

Sense-Planning-Director-Dan-Parkinson

Sense appoints new experiential Planning Director

Sense appoints new experiential Planning Director

Read why...

Why repulsion is the secret to modern experiential marketing

Why repulsion is the secret to modern experiential marketing

Read why...