11/01/16

Sense’s John Frieda campaign makes top five projection mapping stunts

Share

Event Magazine has named one of Sense’s 2015 campaigns in its choice of the best projection mapping marketing projects.

The innovative real world activation took place in February last year to mark the launch of the new Frizz Ease Forever Smooth Anti-Frizz Primer. It transformed the Oxo Tower, one of London’s most iconic buildings, by projecting TV personality Millie Mackintosh on the structure, styled as fairytale character Rapunzel.

The former Made In Chelsea star played her fairytale part by freeing her locks from the top of the OXO Tower, before a 3D projection mapping display engulfed the building with John Frieda branding and key messaging about the new product.

Experiential agency Sense London devised and executed the activation, while Projection Artworks was responsible for the mapping production.

Louise Yankovic-Jenkins, senior product manager at John Frieda, said: “Our brief to Sense was to create an experientially spectacular yet premium PR piece and their first response was exactly what we were looking for. The biggest challenge was to turn it around in four weeks; we knew it was a big idea, but they convinced us it could be done and the execution has been flawless.

“This was the first time we have worked with Sense and we are looking forward to creating more exciting campaigns with them in the coming months.”

Watch the launch below.

Click here to read the full article in Event Magazine.

11/01/16

The Economist encourages Londoners to rethink the war on plastic

The Economist encourages Londoners to rethink the war on plastic

Read why...

SEA LIFE’s new global interactive aquarium experience to be run by Sense

SEA LIFE’s new global interactive aquarium experience to be run by Sense

Read why...

Sense helps Dark Horse Wine champion the underdog at UK festivals

Sense helps Dark Horse Wine champion the underdog at UK festivals

Read why...

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

Read why...

The Wrap Up London campaign needs your old coat… NOW

The Wrap Up London campaign needs your old coat… NOW

Read why...

Sense helps Apothic Wines invite festival goers to discover their dark side

Sense helps Apothic Wines invite festival goers to discover their dark side

Read why...

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Read why...

Schwarzkopf-future-hair-experience

Schwarzkopf Professional and Sense create immersive future hair experience

Schwarzkopf Professional and Sense create immersive future hair experience

Read why...

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Read why...