20/10/17

Sense wins FMBE award for Jacob’s campaign

Two award successes in as many weeks, this time for Most Effective Interruptive Experience

Share

This year’s Field Marketing and Brand Experience Awards saw Sense win silver in the Most Effective Interruptive Experience category for our experiential campaign for Jacob’s.

The Jacob’s Cracker Crisps activation took inspiration from the brand’s Crackin’ TV ads, with Sense creating a giant singing and dancing packet of Jacob’s Cracker Crisps and placing it in commuter hotspots across the UK.

Targeting potential consumers on their way home and in groups, lip syncing to ‘Ride on Time’, the dancing pack broke the boredom of commuters’ routine with exaggerated dance moves and loosely choreographed steps performed by a team of dancers.

To distribute the product, Sense developed a reverse busking scenario offering consumers the opportunity to take a pack home and create a Crackin’ night in.

Some 650,000 samples were distributed, reaching 1,510,488 people across a nine-week tour.

What’s more, product awareness increased across new and existing customers.

In short, the campaign met and exceeded all of its objectives.

Find out more about the Jacob’s campaign.

20/10/17

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Read why...

Why Gen Z offers brands a reason to be optimistic

Why Gen Z offers brands a reason to be optimistic

Read why...

sad-teenager-on-smartphone

Why brands should put Gen Z’s emotional wellbeing first

Why brands should put Gen Z’s emotional wellbeing first

Read why...

innocent on bringing ads to life in the real world through experiential

innocent on bringing ads to life in the real world through experiential

Read why...

The London Marathon – what brands can learn from the event

The London Marathon – what brands can learn from the event

Read why...

Innocent super smoothie experiential campaign

innocent Super Smoothies show drinkers how to live on the bright side

innocent Super Smoothies show drinkers how to live on the bright side

Read why...

The Economist Discomfort Future by Sense wins Campaign Media Award

The Economist Discomfort Future by Sense wins Campaign Media Award

Read why...

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Read why...

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...