Following a glittering night at the recent Institute of Promotional Marketing Awards, where Sense won two gold awards and one silver, as well as being name Agency of the Year, we’ve been shortlisted for an APG Creative Strategy Award.
The campaign nominated is Sense’s highly successful experiential programme for The Economist, which took the too golds at the IPM awards.
The APG is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners, digital planners and direct marketing planners.
The theme this year is ‘Transformational Thinking’ – essentially, the product of great planning and strategy. This means the awards we will be celebrating work that demonstrate this kind of thinking in different ways. It could be a compelling new approach, or a way of unlocking fresh insight and opportunities; doing things differently with tangible results; persuading and inspiring others, or having an inspirational effect that goes beyond advertising and marketing.
Winners will have shown that their work exemplifies one of these approaches – or that an original approach had a transformational effect.
Here’s hoping our campaign for The Economist hits the mark!