16/06/17

Sense shortlisted for an APG Creative Strategy Award

Share

Following a glittering night at the recent Institute of Promotional Marketing Awards, where Sense won two gold awards and one silver, as well as being name Agency of the Year, we’ve been shortlisted for an APG Creative Strategy Award.

The campaign nominated is Sense’s highly successful experiential programme for The Economist, which took the too golds at the IPM awards.

The APG is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners, digital planners and direct marketing planners.

The theme this year is ‘Transformational Thinking’ – essentially, the product of great planning and strategy. This means the awards we will be celebrating work that demonstrate this kind of thinking in different ways. It could be a compelling new approach, or a way of unlocking fresh insight and opportunities; doing things differently with tangible results; persuading and inspiring others, or having an inspirational effect that goes beyond advertising and marketing.

Winners will have shown that their work exemplifies one of these approaches – or that an original approach had a transformational effect.

Here’s hoping our campaign for The Economist hits the mark!

16/06/17

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Read why...

Why Gen Z offers brands a reason to be optimistic

Why Gen Z offers brands a reason to be optimistic

Read why...

sad-teenager-on-smartphone

Why brands should put Gen Z’s emotional wellbeing first

Why brands should put Gen Z’s emotional wellbeing first

Read why...

innocent on bringing ads to life in the real world through experiential

innocent on bringing ads to life in the real world through experiential

Read why...

The London Marathon – what brands can learn from the event

The London Marathon – what brands can learn from the event

Read why...

Innocent super smoothie experiential campaign

innocent Super Smoothies show drinkers how to live on the bright side

innocent Super Smoothies show drinkers how to live on the bright side

Read why...

The Economist Discomfort Future by Sense wins Campaign Media Award

The Economist Discomfort Future by Sense wins Campaign Media Award

Read why...

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Read why...

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...