16/06/17

Sense shortlisted for an APG Creative Strategy Award

Share

Following a glittering night at the recent Institute of Promotional Marketing Awards, where Sense won two gold awards and one silver, as well as being name Agency of the Year, we’ve been shortlisted for an APG Creative Strategy Award.

The campaign nominated is Sense’s highly successful experiential programme for The Economist, which took the too golds at the IPM awards.

The APG is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners, digital planners and direct marketing planners.

The theme this year is ‘Transformational Thinking’ – essentially, the product of great planning and strategy. This means the awards we will be celebrating work that demonstrate this kind of thinking in different ways. It could be a compelling new approach, or a way of unlocking fresh insight and opportunities; doing things differently with tangible results; persuading and inspiring others, or having an inspirational effect that goes beyond advertising and marketing.

Winners will have shown that their work exemplifies one of these approaches – or that an original approach had a transformational effect.

Here’s hoping our campaign for The Economist hits the mark!

16/06/17

The Economist encourages Londoners to rethink the war on plastic

The Economist encourages Londoners to rethink the war on plastic

Read why...

SEA LIFE’s new global interactive aquarium experience to be run by Sense

SEA LIFE’s new global interactive aquarium experience to be run by Sense

Read why...

Sense helps Dark Horse Wine champion the underdog at UK festivals

Sense helps Dark Horse Wine champion the underdog at UK festivals

Read why...

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

Read why...

The Wrap Up London campaign needs your old coat… NOW

The Wrap Up London campaign needs your old coat… NOW

Read why...

Sense helps Apothic Wines invite festival goers to discover their dark side

Sense helps Apothic Wines invite festival goers to discover their dark side

Read why...

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Read why...

Schwarzkopf-future-hair-experience

Schwarzkopf Professional and Sense create immersive future hair experience

Schwarzkopf Professional and Sense create immersive future hair experience

Read why...

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Read why...