09/08/17

Sense runs Pip & Nut’s first experiential campaign

Share

The nut butter and healthy lifestyle brand highlights the versatility of its products with pop-ups in key London locations.

A series of ‘Pipnic’ pop-ups took place at high footfall locations across the UK capital during July by nut butter brand Pip & Nut. The dedicated ‘Pipnic’ sampling spaces showcased and served up a range of nut butter and nut milk breakfast, lunch and snack ideas, plus played host to a series of yoga and exercise classes run by leading fitness studio Frame.

Pip & Nut partnered with Sense to create the activations and execute the summer-themed campaign, which brought to life both the nut butter occasion and the playful nature of the lifestyle brand. It represents Pip & Nut’s biggest sampling exercise to date, with 50,000 samples handed out across the six-day campaign.

Running throughout the day, the Pipnic Pop-Up targeted commuters and office workers during the week and hit high footfall parks and events at the weekend. Highlighting the versatility of nut butters, granola pots with almond milk and a drizzle of almond butter were served at breakfast, along with a selection of open sandwich tasters from lunchtime onwards with a range of toppings, including almond butter with avocado and chilli and coconut almond butter with mixed berries. In addition, the brands nut butter squeeze packs, a perfectly portioned on-the-go snack, were handed out, with roaming carts also heading to nearby tube stations and high footfall areas.

“Pipnics really captures the fun, playful nature of the Pip & Nut brand both in terms of the menu, activities on offer and also the design of the space, which includes lots of brand notes with a picnic chillout area and a bright coloured bar,” said Pip & Nut founder Pip Murray. “ As well as building brand awareness and encouraging trial, we wanted to use the campaign as an opportunity to educate on usage occasions and create a Pip & Nut ‘moment’, a time in the day to both enjoy a nut butter treat and take some time to pause.”

Commenting on the campaign, Sense Senior Account Manager Joanna Wharton said: “We’re very excited to be working with such an innovative brand during a key growth period. Our brand ambassadors took Pip & Nut’s great sense of fun and its message about the importance of a healthy lifestyle to Londoners in July.”

The Pip & Nut Pipnic campaign began on 13 July in Islington and ended on Tooting Common on 22 July.

09/08/17

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Read why...

Why Gen Z offers brands a reason to be optimistic

Why Gen Z offers brands a reason to be optimistic

Read why...

sad-teenager-on-smartphone

Why brands should put Gen Z’s emotional wellbeing first

Why brands should put Gen Z’s emotional wellbeing first

Read why...

innocent on bringing ads to life in the real world through experiential

innocent on bringing ads to life in the real world through experiential

Read why...

The London Marathon – what brands can learn from the event

The London Marathon – what brands can learn from the event

Read why...

Innocent super smoothie experiential campaign

innocent Super Smoothies show drinkers how to live on the bright side

innocent Super Smoothies show drinkers how to live on the bright side

Read why...

The Economist Discomfort Future by Sense wins Campaign Media Award

The Economist Discomfort Future by Sense wins Campaign Media Award

Read why...

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Read why...

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...