27/06/17

Sense helps Rekorderlig turn the UK ‘Beautifully Swedish’

Share

Sense runs a range of experiential activities across British cities for the fruit cider brand, focused on the Scandinavian lifestyle trend of Lagom.

People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country.

Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount of everything, and it’s the latest Scandi trend to hit the UK. The campaign, run by real world marketing agency Sense, will share the Lagom philosophy with visitors, while they enjoy the perfect accompaniment – the refreshingly balanced flavours of Rekorderlig.

“Using a typically Swedish fusion of high-end design and modesty, we want to show people first hand that we’re refreshingly different and a brand you can rely on and trust,” said Sophie Erskine, Rekorderlig Brand Manager. “Guests to our range of experiences will also be invited to take a ‘Beautifully Swedish’ selfie and share it through their favourite social media channels. Plus they’ll be introduced to ‘the perfect serve’ – tips on the best ways to enjoy Rekorderlig,”

The tour consists of four different types of activation. “City centre sites, including London, Birmingham, Portsmouth, Brighton, Canterbury, Cardiff and Manchester, will feature a specially designed #StartTheSwedishWay Rekorderlig Swedish-style holiday hut van, whilst a branded trike will target a host of Tesco supermarkets and also visit bars and pubs along the route,” explained Sense Account Manager Sophie Binskin-Barnes.

“Rekorderlig brand ambassadors will also be visiting offices to deliver gift boxes including bottles of four of the flavours, plus a selection of fruit and ice to make the perfect refreshing summer drink.”

Sense launched Rekorderlig’s experiential campaign in London on 15 June and it finishes in Glasgow at the end of July 2017.

27/06/17

The Economist Discomfort Future by Sense wins Campaign Media Award

The Economist Discomfort Future by Sense wins Campaign Media Award

Read why...

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Read why...

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...

Sense-designer-Alana-McDowell

Alana named Badass.gal by The Young Creative Council

Alana named Badass.gal by The Young Creative Council

Read why...

Why using showgirls to sell tiles is bad marketing

Why using showgirls to sell tiles is bad marketing

Read why...

A guide to modern experiential marketing

Sense named one of the 50 Best Places to Work in marketing

Sense named one of the 50 Best Places to Work in marketing

Read why...

innocent Super Juice goes experiential to make Londoners’ days super

innocent Super Juice goes experiential to make Londoners’ days super

Read why...

How one brand quietly won the internet by helping YouTubers keep it real

How one brand quietly won the internet by helping YouTubers keep it real

Read why...

Why we need to close the gender pay gap in marketing

Why we need to close the gender pay gap in marketing

Read why...