10/05/17

Sense helps McVitie’s Nibbles create sharing moments across the UK

Share

Snack brand McVitie’s supports TV campaign with experiential tour run by Sense.

Snack brand McVitie’s supports TV campaign with experiential tour run by Sense.

McVitie’s has launched a four-week tour focusing on major cities and events, sampling their perfect sharing snack, McVitie’s Digestives Nibbles.

As well as taking away free 120g packets of three varieties of the biscuit snack, consumers can also enjoy a surprise encounter with the cute baby seal puppet, from the brand’s TV campaign.

“This tactical and effective brand experience is designed to drive trail and awareness of McVitie’s Digestives Nibbles,” said Sense Senior Account Manager Diana Petre-Mag. “We’re targeting key locations across the UK, including London, Manchester, Liverpool, Birmingham, Leeds and Sheffield.”

Where possible, the tour is aligned with events that offer perfect ‘sharing moments’, such as Grand National Ladies Day, the Wedding Fair, and Liverpool Food and Drink Festival.

“Using our seal puppet to surprise and delight the public, we’ll be distributing over half a million samples during the activation,” said Sweet Biscuits Marketing Director, Kerry Owens. “Connecting directly with people in the real world is a great way to build on the success of our TV campaign by letting consumers try McVitie’s Nibbles for themselves and share them with friends and family.”

 

 

10/05/17

The Economist Discomfort Future by Sense wins Campaign Media Award

The Economist Discomfort Future by Sense wins Campaign Media Award

Read why...

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Read why...

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...

Sense-designer-Alana-McDowell

Alana named Badass.gal by The Young Creative Council

Alana named Badass.gal by The Young Creative Council

Read why...

Why using showgirls to sell tiles is bad marketing

Why using showgirls to sell tiles is bad marketing

Read why...

A guide to modern experiential marketing

Sense named one of the 50 Best Places to Work in marketing

Sense named one of the 50 Best Places to Work in marketing

Read why...

innocent Super Juice goes experiential to make Londoners’ days super

innocent Super Juice goes experiential to make Londoners’ days super

Read why...

How one brand quietly won the internet by helping YouTubers keep it real

How one brand quietly won the internet by helping YouTubers keep it real

Read why...

Why we need to close the gender pay gap in marketing

Why we need to close the gender pay gap in marketing

Read why...