15/09/17

Sense helps innocent Bubbles gets Londoners sparkling with health

Share

‘A healthy drink in a can’ shows drinkers in London what it’s made of.

Following its recent launch, innocent Bubbles, a new lightly sparkling blend of pure fruit juice and spring water, will be introducing Londoners across the UK capital to its three flavors, Lemon & Lime, Orange & Lime, and Apple & Berry, so they can taste the goodness for themselves.

A branded vehicle, the innocent Bubbles Canteen, will provide the focus of the campaign, which will start on Monday 18 September on Electric Avenue in Brixton and tour London for 18 days up until Sunday 7 October.

“We’ll be educating consumers about new innocent Bubbles and distributing over 300,000 cans,” explained Anne Ellefsen, Senior Account Manager at real world marketing agency Sense, which is running the campaign.

“With such a new and original product, it’s great to get people trying it first-hand so they can taste how perfect it is with lunch or as a tasty afternoon treat, and pass their experience on to their friends and relatives by word-of-mouth.”

Commenting on the campaign, Jamie Sterry, Brand Strategy and Activation UK for innocent, said: “At innocent we’re committed to helping people live well, through what we make but also what we do. The innocent Canteen is an example of this as it gives drinkers the chance to try one of our new refreshing innocent bubbles during their busy day.”

15/09/17

Sense-Planning-Director-Dan-Parkinson

Sense appoints new experiential Planning Director

Sense appoints new experiential Planning Director

Read why...

Why repulsion is the secret to modern experiential marketing

Why repulsion is the secret to modern experiential marketing

Read why...

How experiential marketers can raise the bar in 2018

How experiential marketers can raise the bar in 2018

Read why...

hoola-hooping-at-innocent-drinks-festival-stand

Investment in experiential rises 5.5%, says Bellwether Report

Investment in experiential rises 5.5%, says Bellwether Report

Read why...

Girls sips Coors Light in Ice Cave

How music is helping Coors Light strike a chord with fans

How music is helping Coors Light strike a chord with fans

Read why...

career direction

What’s the price of realising potential?

What’s the price of realising potential?

Read why...

jacobs cracker crisps sampling dance

The human experience – why brand ambassadors count

The human experience – why brand ambassadors count

Read why...

The Economist adds winter flavour to food waste-themed experiential campaign

The Economist adds winter flavour to food waste-themed experiential campaign

Read why...

the economist fast forward food tacos future forces sense

Sense’s work with The Economist wins Event magazine’s Outstanding Creative Idea award

Sense’s work with The Economist wins Event magazine’s Outstanding Creative Idea award

Read why...