09/02/16

Ryvita leads the Revoluncheon

Share

New campaign puts the crunch back into lunch across the UK.

As part of a wider initiative inspiring the UK to eat healthier, tastier lunches, Ryvita took its ‘Revoluncheon’ to city centres and offices in London, Manchester, Birmingham and Cardiff throughout February.

From a branded mobile kitchen, Sense brand ambassadors prepared crispbreads with tasty toppings for office workers, which were then delivered straight to their desks on a Ryvita trolley. They also got the chance to receive a free office dining pack by tweeting: “Yes to Al Desko #Myvita”.

City centre shoppers, meanwhile, encountered an inviting mobile café proudly declaring: “The Revoluncheon is here!” Once again, they were offered deliciously topped samples, and if they tweeted about their experience they could take away a free crispbread pack.

“We are showcasing new topping recipes – such as smoked mackerel, egg and beetroot – to show office workers and shoppers just how tasty Ryvita Crispbread can be as a regular lunchtime option, while inspiring them to eat more healthily,” said Joanna Wharton, Account Manager at real world marketing agency Sense, which is running the campaign. “Using tweets quoting #Myvita as social currency for giveaways extends the reach beyond the live activation, bringing the revoluncheon to Twitter.”

Commenting on the campaign, Jodie Soussan at Ryvita said: “Connecting with people directly in the real world is the best way to show just how tasty a Ryvita Crispbread lunch can be, and with 12 flavours within the range, getting a variety of delicious healthy lunches can be really easy. The social element of the campaign acts as a word-of-mouth endorsement to family, friends and the wider Twitter community. Consumers can also follow #Myvita on Twitter and Instagram, and for more Revoluncheon inspiration use the Revoluncheon-iser tool at www.ryvita.com/myvita to generate interesting recipes with their favourite toppings.”

09/02/16

new-york-skyline

Experiential and event marketing rise in popularity in the US

Experiential and event marketing rise in popularity in the US

Read why...

Dear brands, here’s our 2019 wish list. Signed, agencies

Dear brands, here’s our 2019 wish list. Signed, agencies

Read why...

Economist-VictoriaStation-activation

The Economist expands on new brand TV ads with experiential activation by Sense

The Economist expands on new brand TV ads with experiential activation by Sense

Read why...

Sounds of slaughter: When brand experience goes wrong

Sounds of slaughter: When brand experience goes wrong

Read why...

Experiential bucks overall trend of falling investment in marketing

Experiential bucks overall trend of falling investment in marketing

Read why...

The Economist encourages Londoners to rethink the war on plastic

The Economist encourages Londoners to rethink the war on plastic

Read why...

SEA LIFE’s new global interactive aquarium experience to be run by Sense

SEA LIFE’s new global interactive aquarium experience to be run by Sense

Read why...

Sense helps Dark Horse Wine champion the underdog at UK festivals

Sense helps Dark Horse Wine champion the underdog at UK festivals

Read why...

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

Read why...