New campaign puts the crunch back into lunch across the UK.
As part of a wider initiative inspiring the UK to eat healthier, tastier lunches, Ryvita took its ‘Revoluncheon’ to city centres and offices in London, Manchester, Birmingham and Cardiff throughout February.
From a branded mobile kitchen, Sense brand ambassadors prepared crispbreads with tasty toppings for office workers, which were then delivered straight to their desks on a Ryvita trolley. They also got the chance to receive a free office dining pack by tweeting: “Yes to Al Desko #Myvita”.
City centre shoppers, meanwhile, encountered an inviting mobile café proudly declaring: “The Revoluncheon is here!” Once again, they were offered deliciously topped samples, and if they tweeted about their experience they could take away a free crispbread pack.
“We are showcasing new topping recipes – such as smoked mackerel, egg and beetroot – to show office workers and shoppers just how tasty Ryvita Crispbread can be as a regular lunchtime option, while inspiring them to eat more healthily,” said Joanna Wharton, Account Manager at real world marketing agency Sense, which is running the campaign. “Using tweets quoting #Myvita as social currency for giveaways extends the reach beyond the live activation, bringing the revoluncheon to Twitter.”
Commenting on the campaign, Jodie Soussan at Ryvita said: “Connecting with people directly in the real world is the best way to show just how tasty a Ryvita Crispbread lunch can be, and with 12 flavours within the range, getting a variety of delicious healthy lunches can be really easy. The social element of the campaign acts as a word-of-mouth endorsement to family, friends and the wider Twitter community. Consumers can also follow #Myvita on Twitter and Instagram, and for more Revoluncheon inspiration use the Revoluncheon-iser tool at www.ryvita.com/myvita to generate interesting recipes with their favourite toppings.”