20/03/17

Real People appoints new Staffing Director

Share

Real People_key visual cropSense has promoted Account Director Kelda Reddrop to head up its staffing division Real People.

In her new role as Staffing Director, Reddrop will oversee all aspects of Real People, including the recruitment, training and management of brand ambassadors.

Answering consumers’ growing demands for authenticity and credibility from brands, Sense launched Real People in 2016 to strategically search, select, train and manage key personnel to run its live brand activations.

“Brand ambassadors are key to the success of our activations, and we take a unique approach to sourcing the right people,” said Reddrop. “We seek out people who can do more than just represent the brand. We look for individuals with the same values to ensure they can fully embody the brand and connect with consumers on a deeper level.”

Reddrop joined Sense from JCDecaux in 2009 as Account Manager. She progressed to Account Director, and has gained considerable experience working across campaigns for a range of leading brands including Müller, Timberland, London Luton Airport and Warburtons.

“I’m really looking forward to this exciting new role”, she said. “As well as overseeing the development of Real People and making sure it is supporting Sense’s core values and those of the brands we work with, I will be bridging the gap between our account handling and production teams to ensure faultless execution of campaigns for clients.”

Commenting on the appointment, Sense Managing Director Nick Adams said: “We’re delighted to promote Kelda to Real People Staffing Director. Her thorough knowledge of Sense processes and values, together with her vast experience working with our clients and a deep understanding of Real People’s team will be a great asset in the development of the division going forward.”

20/03/17

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...

Sense-designer-Alana-McDowell

Alana named Badass.gal by The Young Creative Council

Alana named Badass.gal by The Young Creative Council

Read why...

Why using showgirls to sell tiles is bad marketing

Why using showgirls to sell tiles is bad marketing

Read why...

A guide to modern experiential marketing

Sense named one of the 50 Best Places to Work in marketing

Sense named one of the 50 Best Places to Work in marketing

Read why...

innocent Super Juice goes experiential to make Londoners’ days super

innocent Super Juice goes experiential to make Londoners’ days super

Read why...

How one brand quietly won the internet by helping YouTubers keep it real

How one brand quietly won the internet by helping YouTubers keep it real

Read why...

Why we need to close the gender pay gap in marketing

Why we need to close the gender pay gap in marketing

Read why...

Sense-Planning-Director-Dan-Parkinson

Sense appoints new experiential Planning Director

Sense appoints new experiential Planning Director

Read why...

Why repulsion is the secret to modern experiential marketing

Why repulsion is the secret to modern experiential marketing

Read why...