20/03/17

Real People appoints new Staffing Director

Share

Real People_key visual cropSense has promoted Account Director Kelda Reddrop to head up its staffing division Real People.

In her new role as Staffing Director, Reddrop will oversee all aspects of Real People, including the recruitment, training and management of brand ambassadors.

Answering consumers’ growing demands for authenticity and credibility from brands, Sense launched Real People in 2016 to strategically search, select, train and manage key personnel to run its live brand activations.

“Brand ambassadors are key to the success of our activations, and we take a unique approach to sourcing the right people,” said Reddrop. “We seek out people who can do more than just represent the brand. We look for individuals with the same values to ensure they can fully embody the brand and connect with consumers on a deeper level.”

Reddrop joined Sense from JCDecaux in 2009 as Account Manager. She progressed to Account Director, and has gained considerable experience working across campaigns for a range of leading brands including Müller, Timberland, London Luton Airport and Warburtons.

“I’m really looking forward to this exciting new role”, she said. “As well as overseeing the development of Real People and making sure it is supporting Sense’s core values and those of the brands we work with, I will be bridging the gap between our account handling and production teams to ensure faultless execution of campaigns for clients.”

Commenting on the appointment, Sense Managing Director Nick Adams said: “We’re delighted to promote Kelda to Real People Staffing Director. Her thorough knowledge of Sense processes and values, together with her vast experience working with our clients and a deep understanding of Real People’s team will be a great asset in the development of the division going forward.”

20/03/17

Sense-Planning-Director-Dan-Parkinson

Sense appoints new experiential Planning Director

Sense appoints new experiential Planning Director

Read why...

Why repulsion is the secret to modern experiential marketing

Why repulsion is the secret to modern experiential marketing

Read why...

How experiential marketers can raise the bar in 2018

How experiential marketers can raise the bar in 2018

Read why...

hoola-hooping-at-innocent-drinks-festival-stand

Investment in experiential rises 5.5%, says Bellwether Report

Investment in experiential rises 5.5%, says Bellwether Report

Read why...

Girls sips Coors Light in Ice Cave

How music is helping Coors Light strike a chord with fans

How music is helping Coors Light strike a chord with fans

Read why...

career direction

What’s the price of realising potential?

What’s the price of realising potential?

Read why...

jacobs cracker crisps sampling dance

The human experience – why brand ambassadors count

The human experience – why brand ambassadors count

Read why...

The Economist adds winter flavour to food waste-themed experiential campaign

The Economist adds winter flavour to food waste-themed experiential campaign

Read why...

the economist fast forward food tacos future forces sense

Sense’s work with The Economist wins Event magazine’s Outstanding Creative Idea award

Sense’s work with The Economist wins Event magazine’s Outstanding Creative Idea award

Read why...