The survey, launched this year in partnership with training provider The Industry School, shines a light on the innovative blend of incentives and rewards that organisations involved in advertising and marketing are using to recruit and retain the best talent.
Commenting on choosing Sense for this year’s list, Campaign said: “With marketing and advertising facing greater competition for talent than ever before, the search for that perfect recipe of personal and professional development, workplace satisfaction and good, old-fashioned fun has never been more pressing.
“Every month, one member of the Sense team wears the crown of ‘People’s Choice’ and receives a cash reward for the best all-round contribution to the agency. Flexibility in hours is also core to the agency’s treatment of staff, plus socialising and exercise are deemed important, with a social committee organising summer and festive parties, and sporting events, including Tough Mudder featuring on the calendar.”
Delighted at being chosen as one of the best places to work in advertising and marketing, Sense Director Sally O’Brien commented: “We value our people highly and understand the importance of creating a great place to work, from flexible working, social events and volunteering days to rewards and recognition and training. This not only helps attract and keep the best people, but also increases motivation and drives performance. Our consistently high staff retention rate proves its paying dividends.”
One popular initiative is No Time To Waste, where Sense encourages its people to dedicate days to good causes close to their hearts on agency time. Meanwhile, Mindful Mondays encourage staff to start the week by boosting their wellbeing through a range of activities, including yoga, HITT and massage. Personal development also lies at the centre of the agency’s ethos, with Sense Academy sessions helping the team learn new skills.
“We believe in creating work that is meaningful and authentic to drive behavioural change, and we share this ‘putting people first’ ethos through the culture and practices of our organisation in both London and New York,” added O’Brien.