Handing out healthy treats to freshen up the definition of indulgence
Drive trial of new Muller Greek Corners by framing the sampling in an engaging manner, beyond simply receiving a free pot.
People generally believe that ‘thick’ yogurts are bad for you, so we brought a slice of Greek freshness and evocative flavour to the British Isles – distributing Müller Corners whilst transporting people to a land of healthy indulgence.
Two teams were sent out into the field; one to supermarkets, the other a roaming tactical team that toured offices and town centers to maximise reach.
Whilst handing out over 400k samples across the UK, both teams communicated the benefits of Greek yogurt (and intrinsically associated it with indulging) by engaging people in the question “What is your ultimate healthy indulgence?” Then to reinforce the key messages of the product there was a chance to win a luxury spa break to Crete for anyone who got involved.