Disrupting routines to deliver a cracking night in
Raise awareness of their new product, Cracker Crisps, by bringing the ATL campaign to life in the real world - with mass reach, and Jacob’s bold personality.Real World Thinking
Jacob’s Cracker Crisps providea 'cracking night in' so we needed a bold moment to make the evening amazing; to create something memorable, and full of character that would disrupt the rush-hour journey home, whilst driving mass trial of the new products.
Taking inspiration from the TV, Sense created a singing, dancing, giant Cracker Crisp packet and took it on tour to commuter hotspots across the UK, with a team of back-up dancers.
The sampling took the form of a reverse busking scenario offering consumers the opportunity to take a pack from our performance to enjoy at home in a fresh new way.