Embracing iconography for essential cut through
Infiltrate a marketing-savvy community to introduce a new-kid-on-the-block rum brand.REAL WORLD THINKING
For alcohol brands, success doesn’t come simply from a tasty product and nice bottle; success comes from being iconic. We wanted to spark this process with the new Cornish rum Dead Man’s Fingers, taking their current iconography of the bottle-etched skull, and bringing it to the forefront of culture.
SkullCuts, a barbershop dedicated only to styles close to the bone. Whether full shaves, fades or undercuts, this was the place to celebrate your cranium, all washed down with your choice of Dead Man’s Fingers to successfully create a meaningful buzz for the mischievous rum brand.Results