Share

Embracing iconography for essential cut through

BRAND CHALLENGE

Infiltrate a marketing-savvy community to introduce a new-kid-on-the-block rum brand.

REAL WORLD THINKING

For alcohol brands, success doesn’t come simply from a tasty product and nice bottle; success comes from being iconic. We wanted to spark this process with the new Cornish rum Dead Man’s Fingers, taking their current iconography of the bottle-etched skull, and bringing it to the forefront of culture.

THE EXECUTION

SkullCuts, a barbershop dedicated only to styles close to the bone. Whether full shaves, fades or undercuts, this was the place to celebrate your cranium, all washed down with your choice of Dead Man’s Fingers to successfully create a meaningful buzz for the mischievous rum brand.

Results
OPEN FOR 3 FULLY BOOKED DAYS
OVER 70 CRANIUMS CRAFTED
5M MEANINGFUL PR IMPRESSIONS
Cobra beer flavour rooms food festival experiential

Cobra

innocent treehab coconut water experiential

innocent

Branching out naturally to be relevant with a new audience

Coca-Cola event Jamal Edwards confetti

Glacéau vitaminwater

Providing a real platform for creative talent

Pip & Nut

molson coors light ice cave rave sunglasses blue

Coors Light

Getting ‘Damme’ cool to genuinely refresh millennials

activision guitar hero live festival staff

Guitar Hero Live

Turning a festival activation up to 11

economist Discomfort Future bugs

The Economist

Growing a brand by persuading people out of their comfort zone

Brompton

sky rainforest rescue discovery trails wwf forest sign

Sky

Reintroducing people to nature nearby, planting the seed of saving the planet