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Pedalling bikes

Brand challenge

Raise awareness of Brompton Bikes with their target consumers in UK and Netherlands through their three brand messages: Made for Cities; Made for You; Made in London.

Real world thinking

We needed to set up a product-centric activation, showcasing the product’s quality and London heritage, in locations that gave us access to Brompton’s key commuter audience.

The Execution

Brompton bikes are ‘Made in London’ and ‘Made for Cities’ so we showcased these credentials and the range of bikes with promotional stands in commuter train stations, whilst offering key consumers the opportunity to demo them. By letting people try them in their natural environment and experience their quality first hand we proved that Brompton is undoubtedly ‘Made for You’.

Results
250+ trials
1000+ engagements & conversations
35% new audience reach

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Providing a real platform for creative talent

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Turning a festival activation up to 11

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