Pedalling bikes

Brand challenge

Raise awareness of Brompton Bikes with their target consumers in UK and Netherlands through their three brand messages: Made for Cities; Made for You; Made in London.

Real world thinking

We needed to set up a product-centric activation, showcasing the product’s quality and London heritage, in locations that gave us access to Brompton’s key commuter audience.

The Execution

Brompton bikes are ‘Made in London’ and ‘Made for Cities’ so we showcased these credentials and the range of bikes with promotional stands in commuter train stations, whilst offering key consumers the opportunity to demo them. By letting people try them in their natural environment and experience their quality first hand we proved that Brompton is undoubtedly ‘Made for You’.

250+ trials
1000+ engagements & conversations
35% new audience reach

Hands On London

Wrapping up London’s icons

Dead Man’s Fingers


Cobra beer flavour rooms food festival experiential


Hunger for Fresh Thinking

innocent treehab coconut water experiential


Branching out naturally to be relevant with a new audience

Coca-Cola event Jamal Edwards confetti

Glacéau vitaminwater

Providing a real platform for creative talent

Pip & Nut

molson coors light ice cave rave sunglasses blue

Coors Light

Getting ‘Damme’ cool to genuinely refresh millennials

activision guitar hero live festival staff

Guitar Hero Live

Turning a festival activation up to 11

economist Discomfort Future bugs

The Economist

Growing a brand by persuading people out of their comfort zone