New research by Sense gauges consumer opinion and reveals how brands can grow their appeal and build loyalty and trust.
Is the relationship between brands and consumers changing?
Do consumers trust brands more or less than they did five years ago?
What are people looking for from brands in 2016 and what do brands need to do to win their custom and earn their loyalty?
Are the current marketing trends working?
These are just some of questions addressed by Sense when it surveyed more than 2,000 people as part of its latest research project. The findings paint a vivid picture of the current consumer mindset and the motivations that drive people’s decisions about which brands to choose.
The study offers key insight into consumers’ thoughts on current marketing and advertising techniques, while shedding light on the approach that brands need to take to engage more closely with their target audiences and build stronger more meaningful relationships.
“We wanted to explore what relationship people have with brands and advertising, and how they feel about them,” explained Alex Smith, Planning Director at Sense, who led the research project. “The findings were far more extreme than we thought.”
These results and analysis of the findings form the basis of the Generous Brands report, which will be published in June and available as a free download from the Sense website.
To be sent a copy of the report on publication, email Francesca Zedde at firstname.lastname@example.org