25/08/16

Nick Adams reveals strong financial performance by Sense

Share

Sense has reported a 20% year-on-year rise in profit for 2015.

MD Nick Adams told Event Magazine that he attributes the profit growth to key business wins, including Innocent and Hasbro, and increased spend from existing clients, such as The Economist and Mars.

“We had a pitch win rate of 75% and have taken on experiential and sampling activity with Innocent,” he said. “We also work with Hasbro brands My Little Pony and Transformers. We also expanded our strategy and planning team, which has become an increasingly important skillset at the agency.”

Looking ahead, Adams added that Sense is aiming to increase turnover in 2016, targeting  £7.5m, which would be an increase of £1.7m on 2015. He also said that Sense is on track for further profit growth year-on-year.

25/08/16

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Read why...

Is it time for a brand to take an anti-technology stance?

Is it time for a brand to take an anti-technology stance?

Read why...

Dead Man’s Fingers spiced rum creates an experiential barbershop that celebrates people’s craniums

Dead Man’s Fingers spiced rum creates an experiential barbershop that celebrates people’s craniums

Read why...

Sense’s Wrap Up London charity campaign shortlisted for Campaign Event Award

Sense’s Wrap Up London charity campaign shortlisted for Campaign Event Award

Read why...

Experiential budgets remain on upward path

Experiential budgets remain on upward path

Read why...

Specsavers launches experiential campaign to reduce stigma of hearing loss

Specsavers launches experiential campaign to reduce stigma of hearing loss

Read why...

Room for one more on the ‘good cause’ brandwagon?

Room for one more on the ‘good cause’ brandwagon?

Read why...

Barefoot’s Bare Your Sole campaign uncovers people’s quirks to champion diversity and inclusivity

Barefoot’s Bare Your Sole campaign uncovers people’s quirks to champion diversity and inclusivity

Read why...

Zipcar Flex gives Londoners the chance to win free driving for a year

Zipcar Flex gives Londoners the chance to win free driving for a year

Read why...