Sense has reported a 20% year-on-year rise in profit for 2015.
“We had a pitch win rate of 75% and have taken on experiential and sampling activity with Innocent,” he said. “We also work with Hasbro brands My Little Pony and Transformers. We also expanded our strategy and planning team, which has become an increasingly important skillset at the agency.”
Looking ahead, Adams added that Sense is aiming to increase turnover in 2016, targeting £7.5m, which would be an increase of £1.7m on 2015. He also said that Sense is on track for further profit growth year-on-year.