25/08/16

Nick Adams reveals strong financial performance by Sense

Share

Sense has reported a 20% year-on-year rise in profit for 2015.

MD Nick Adams told Event Magazine that he attributes the profit growth to key business wins, including Innocent and Hasbro, and increased spend from existing clients, such as The Economist and Mars.

“We had a pitch win rate of 75% and have taken on experiential and sampling activity with Innocent,” he said. “We also work with Hasbro brands My Little Pony and Transformers. We also expanded our strategy and planning team, which has become an increasingly important skillset at the agency.”

Looking ahead, Adams added that Sense is aiming to increase turnover in 2016, targeting  £7.5m, which would be an increase of £1.7m on 2015. He also said that Sense is on track for further profit growth year-on-year.

25/08/16

Schwartzkopf-experience

Most consumers say brand experiences build trust

Most consumers say brand experiences build trust

Read why...

Growth in experiential marketing spend remains stable and positive among an industry in flux

Growth in experiential marketing spend remains stable and positive among an industry in flux

Read why...

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Read why...

Coors-Light-Ice-Cave-Campaign

Hidden talents: Inside Sense’s Production Team

Hidden talents: Inside Sense’s Production Team

Read why...

Eddie-Frame-Sense-BDM

Creativebrief’s Eddie Frame joins Sense

Creativebrief’s Eddie Frame joins Sense

Read why...

Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam

Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam

Read why...

Playing the game: 10 tips for a successful toy brand experience

Playing the game: 10 tips for a successful toy brand experience

Read why...

Zipcar For Business experiential campaign targets SMEs at three London events

Zipcar For Business experiential campaign targets SMEs at three London events

Read why...

Sense’s Stephanie’s a winner at the MAAG’s Creative Slam

Sense’s Stephanie’s a winner at the MAAG’s Creative Slam

Read why...