13/10/14

The all new mixed grill

Share

Hello, good morning and welcome!

To the first of our new and improved ‘Creative Mixed Grill’

Since Greg passed to the other side (RPM). We couldn’t agree which of us in creative should have the ‘honour’ of producing the monthly Grill.

So in the spirit of fair and equal team play (and because Hayley was smart enough to know we were lying when we told her it was her new appraisal objective) we decided we would all get involved.

So read on for a selection of tasty creative ideas that we think make up a great Mixed Grill… Enjoy.

1/ Adam’s Steak Surprise

For an inspirational trip into messing with perspective, take a look at OK Go’s The Writing’s on the Wall

 

2/ Rick’s Big Banger

Mr. Kipling’s Edible Poster

As this is published, the ad will have been eaten Mr Kipling has unleashed the next stage of its new-look ad campaign, with a mix of print and experiential advertising, with the firm literally building a massive poster from cake.

The scheme, the brainchild of JWT London, left the creators with a literal mountain to climb as they were tasked with constructing the poster with 13,360 Mr Kipling cakes.

After the build, the public was invited to eat the poster outside Westfield, Shephards Bush, where it was erected, at noon on Thursday. Lisa-Jo Harvey, senior brand manager of Premier Foods, said: “We can’t think of a better way to show people that ‘life is better with cake’ than to create an edible poster made out of thousands of our exceedingly good cakes.”

David Masterman, creative director of JWT London added: “If Mr Kipling himself was doing a poster, he’d make it out of cake.”

Rick says:

-Simple but relevant eye catching, lots of talkability.

-Cake makes everything better and giving it away in a clever way is even betterer.

-Brings people together and puts great cakes and Mr. Kipling’s on the lips (pun intended) of loads of people.-Physically delivers on the brands ATL – ‘Life is better with cake’.

KEY TAKE OUT: Mr. Kipling ARE Cakes. And everyone should have some.

 

3/ Hayley’s Cup of Tea

Beck’s ‘Playable Poster’

Beck’s New Zealand presented “the world’s first playable poster” to celebrate its dedication to music.

The beer brand that has been turning beer into art since 1874, has developed a street “playable poster”. These playable posters are part of a broader campaign “Becks Records”. The posters feature tracks Beck’s has commissioned from ten Kiwi artists to celebrate New Zealand Music Month.

Using touch technology, the interactive touch points on the posters allow their audience not only to choose and listen to tracks, but to create their own sound effects in time to the music with a selection of inbuilt touch points.

Along with the audio poster and the tracks, Beck’s has released Beck’s Records series of bottles that feature vibrant collage labels that merge different typography styles.

Hayley says:

-Music would capture the attention of other people passing by. Would help bring in the crowds.

-Having touch points where consumers can not only listen but remix the music makes the whole experience more fun!

-Limited edition bottles, nice touch to compliment the experience.

-A big brand supporting NZ music in an innovative, interactive & fun way!

KEY TAKE OUT: New released tracks getting new artists out there with a recognisable, likeable brand.

 

4/ A little bit of Sauce

OOPS! Someone didn’t think that through…

Design and concept can sometimes be awkward to get just right, after all everyone has an opinion. But sometimes designers make the mistake of coming up with a solution that is just wrong.

Here are just a few ideas that would probably have benefitted from a second opinion before they went live…

-Hershey’s
The internet was abuzz when 120-year-old confectionary brand Hershey’s revealed its new logo, but not in a good way. The simpler and more modern flat design looks more like a certain emoji. Read more

-Dirty Bird
Not so much of a rebrand but another controversial logo design from this year was UK-based catering company Dirty Bird Fried Chicken whose logo, depending on your frame of mind, is either a rooster or a giant penis. Click to see logo

-McDonald’s
And sticking with penises McDonalds Monopoly POS items featured a rather sizeable appendage quite prominently (insert joke about meat content in McDonalds here). Trust us once seen, you can never unsee it. Click to view poster

 

And finally… the Wafer-Thin Mint

GREAT INSPIRATIONS. No.13.

Inspiration or theft? Some might argue there is a moral issue with the origination of the lyrics for Dire Straits “Money For Nothing”. They started life as an eavesdropped conversation in a store, where singer Mark Knopfler happened to be queueing. Many of the lyrics are actually word-for-word pieces of this conversation; the employees were watching videos on MTV, and Knopfler thought their language sounded “more real” than anything else he could write.

Thanks to the unconventionally funny lyrics, computer animated video, and one of the most blazing, blaring guitar riffs in all of rock, the song rocketed straight to #1 and became one of the most popular songs of the entire decade. So, two beleaguered appliance store employees gripe and moan about how easy rich rock stars have it; a rich rock star overhears the conversation; then, turns it into the lyrics of a #1 smash hit song that certainly made him a gazillion (exact figure) dollars.

Now someone call Alanis Morrisette, that IS ironic.

13/10/14

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Read why...

Why Gen Z offers brands a reason to be optimistic

Why Gen Z offers brands a reason to be optimistic

Read why...

sad-teenager-on-smartphone

Why brands should put Gen Z’s emotional wellbeing first

Why brands should put Gen Z’s emotional wellbeing first

Read why...

innocent on bringing ads to life in the real world through experiential

innocent on bringing ads to life in the real world through experiential

Read why...

The London Marathon – what brands can learn from the event

The London Marathon – what brands can learn from the event

Read why...

Innocent super smoothie experiential campaign

innocent Super Smoothies show drinkers how to live on the bright side

innocent Super Smoothies show drinkers how to live on the bright side

Read why...

The Economist Discomfort Future by Sense wins Campaign Media Award

The Economist Discomfort Future by Sense wins Campaign Media Award

Read why...

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Read why...

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...