17/03/16

Modern experiential and The Economist

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In this video report, Marina Haydn, SVP Circulation and Retail Marketing at The Economist, reveals why the renowned business title is increasingly investing in experiential marketing through Sense to grow its subscribers.

Click here to download Real World Ideas, our free guide to modern experiential marketing.

17/03/16

Schwartzkopf-experience

Most consumers say brand experiences build trust

Most consumers say brand experiences build trust

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Growth in experiential marketing spend remains stable and positive among an industry in flux

Growth in experiential marketing spend remains stable and positive among an industry in flux

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Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Read why...

Coors-Light-Ice-Cave-Campaign

Hidden talents: Inside Sense’s Production Team

Hidden talents: Inside Sense’s Production Team

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Eddie-Frame-Sense-BDM

Creativebrief’s Eddie Frame joins Sense

Creativebrief’s Eddie Frame joins Sense

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Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam

Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam

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Playing the game: 10 tips for a successful toy brand experience

Playing the game: 10 tips for a successful toy brand experience

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Zipcar For Business experiential campaign targets SMEs at three London events

Zipcar For Business experiential campaign targets SMEs at three London events

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Sense’s Stephanie’s a winner at the MAAG’s Creative Slam

Sense’s Stephanie’s a winner at the MAAG’s Creative Slam

Read why...