13/04/16

My Little Pony Friendship Tour launches in the UK

Share

The world of the fantastically popular My Little Pony franchise comes to life this spring when a unique experience saddles up and hits the road across Britain.

The My Little Pony Friendship Tour invites visitors aboard a striking pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive power of this unique childrens’ brand.

Kids will be able to play with the latest toys, watch episodes of the TV show and enjoy a series of unique My Little Pony experiences, from makeovers to Pony selfies!

Visitors will be given an exclusive Friendship Points code to use online at the My Little Pony Friendship Club.

The tour kicked off in St David’s, Cardiff from 24-26 March and will be galloping throughout the summer to various locations, including the Geronimo Festival and the Bristol Balloon Fiesta!

“The Friendship Tour is a brilliant way for children to immerse themselves in the world of My Little Pony through a fun and exciting experience,” said Lynsey Horsfield, Account Director at Sense, which is running the campaign.

Commenting on My Little Pony’s first experiential campaign, Craig Wilkins, Marketing Director at Hasbro said: “We are excited to take the My Little Pony franchise on the road this Easter. With so many amazing activities, we cannot wait for fans to experience My Little Pony across the country for the very first time.”

My Little Pony Tour, Cardiff

13/04/16

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Read why...

Why Gen Z offers brands a reason to be optimistic

Why Gen Z offers brands a reason to be optimistic

Read why...

sad-teenager-on-smartphone

Why brands should put Gen Z’s emotional wellbeing first

Why brands should put Gen Z’s emotional wellbeing first

Read why...

innocent on bringing ads to life in the real world through experiential

innocent on bringing ads to life in the real world through experiential

Read why...

The London Marathon – what brands can learn from the event

The London Marathon – what brands can learn from the event

Read why...

Innocent super smoothie experiential campaign

innocent Super Smoothies show drinkers how to live on the bright side

innocent Super Smoothies show drinkers how to live on the bright side

Read why...

The Economist Discomfort Future by Sense wins Campaign Media Award

The Economist Discomfort Future by Sense wins Campaign Media Award

Read why...

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Read why...

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...