11/08/14

INTERN’S INTROSPECTION – Do you know the 7 Ps?

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We’ve been canvasing the views of our current flock of interns (if two makes a flock…), and first up is Anna-Lena Hagen, helping us out in between her semesters studying Marketing at University of East London. Take it away AL…

Do you know the 7 Ps?

If the answer is yes, you probably studied marketing, events or something similar, and so you’ll know these by heart.  Price – Product – Place – Promotion – Physical evidence – People – Process.

If no, then you didn’t study marketing, but if you’re reading this you probably work in it anyway!

I’m currently a marketing student, working with Sense, and I was to discover in my interview that I might not be making as much use of my precious Ps in my internship as I thought.

As a student you may feel like you know how to handle and plan a campaign or an event, however the reality, for me, has proved to be different – you have to get out there to find out how it really works. Planning a campaign is not just a question of ticking things off a list.

That’s not to say that studying is a waste of time however, far from it.  For one thing, after studying marketing for two years I can tell you that hard work and – hopefully – the good grades that result will at least give you the opportunity to start working in places such as Sense  (I haven’t been paid to say this).

On top of this, these academic theories can act as great mental triggers and jumping off points for ideas and approaches, so they do add extra dimensions to your thinking.

However, the rigid structure of the traditional marketing mix based on the 7p’s is mostly oriented on theory and the practical experience very often shows that there are many shades of grey, and that there are “theoretically” no limit to the number of approaches you might need.

For instance I think maybe we should add an E to the 7p’s (granted it won’t have such a catchy name but then “pee” is memorable in its own way I suppose…).  Experiential marketing is growing and it’s becoming very important for all brands to explore this angle.

At Sense I get the chance to be part of many different exciting campaigns and help to bring brands to life.

So it’s best to get out there and find the right place for you – whether you’re a brand identifying a new area to create an experience, or an aspiring marketer like myself. Maybe you will even get the chance to write in the company’s blog like me, or perhaps give a presentation to your colleagues on some choice marketing theory; gather round guys, and let me tell you about “pee”.

11/08/14

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