Consumers in three UK cities get free super smoothies to show how easy it is to do themselves some good.
With the joys of spring still some way off, this month Innocent has been encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its super smoothies on tour.
The drinks brand’s first activation with real world marketing agency Sense saw the Innocent Supermarket travelling up and down the country handing out drinks that combine the nutritional power of fruit and veg with seeds, botanicals, vitamins and minerals to make something that’s both tasty and healthy.
The aim was to show consumers just how easy it is to do themselves some good, without having to choke down a raw kale and watercress salad with a side of celery.
“We were really excited to be launching our first campaign for innocent,” said Lynsey Horsfield, Senior Account Manager at Sense. “Our team of trained brand ambassadors took the Innocent Supermarket to London, Manchester and Brighton over three weeks. The locations were chosen to ensure we connected with the next generation of Innocent drinkers.”
Commenting on the campaign, Jamie Sterry, Activtation Manager at Innocent, said: “We’re really excited to be taking the innocent Supermarket on the road. At Innocent we want to help people to get more of the healthy stuff into them, and hope that by taking the innocent Supermarket to them directly we can make it that little bit easier to do themselves some good.”
The innocent supermarket visited: the Box Park, Shoreditch, London from 12-14 February; New Road, Brighton from 19-21 February; and Spa Street, Manchester from 24-26 February.