29/02/16

Innocent Supermarket spree delivers super smoothies to the people

Share

Consumers in three UK cities get free super smoothies to show how easy it is to do themselves some good.

With the joys of spring still some way off, this month Innocent has been encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its super smoothies on tour.

The drinks brand’s first activation with real world marketing agency Sense saw the Innocent Supermarket travelling up and down the country handing out drinks that combine the nutritional power of fruit and veg with seeds, botanicals, vitamins and minerals to make something that’s both tasty and healthy.

The aim was to show consumers just how easy it is to do themselves some good, without having to choke down a raw kale and watercress salad with a side of celery.

“We were really excited to be launching our first campaign for innocent,” said Lynsey Horsfield, Senior Account Manager at Sense. “Our team of trained brand ambassadors took the Innocent Supermarket to London, Manchester and Brighton over three weeks. The locations were chosen to ensure we connected with the next generation of Innocent drinkers.”

Commenting on the campaign, Jamie Sterry, Activtation Manager at Innocent, said: “We’re really excited to be taking the innocent Supermarket on the road. At Innocent we want to help people to get more of the healthy stuff into them, and hope that by taking the innocent Supermarket to them directly we can make it that little bit easier to do themselves some good.”

The innocent supermarket visited: the Box Park, Shoreditch, London from 12-14 February; New Road, Brighton from 19-21 February; and Spa Street, Manchester from 24-26 February.

29/02/16

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Read why...

Why Gen Z offers brands a reason to be optimistic

Why Gen Z offers brands a reason to be optimistic

Read why...

sad-teenager-on-smartphone

Why brands should put Gen Z’s emotional wellbeing first

Why brands should put Gen Z’s emotional wellbeing first

Read why...

innocent on bringing ads to life in the real world through experiential

innocent on bringing ads to life in the real world through experiential

Read why...

The London Marathon – what brands can learn from the event

The London Marathon – what brands can learn from the event

Read why...

Innocent super smoothie experiential campaign

innocent Super Smoothies show drinkers how to live on the bright side

innocent Super Smoothies show drinkers how to live on the bright side

Read why...

The Economist Discomfort Future by Sense wins Campaign Media Award

The Economist Discomfort Future by Sense wins Campaign Media Award

Read why...

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Read why...

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...