06/03/18

innocent Super Juice goes experiential to make Londoners’ days super

Consumers get fun tips as they sample innocent's most nutritious juice yet

Share

A recent campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gave Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contained ‘super suggestions’ attached to each drink, to brighten people’s day.

Anne Ellefsen, Senior Account Manager at Sense London, which ran the activity, said: “Bursting with fruit and vegetable goodness, innocent Super Juice is boosted with six vitamins (B1, B2, B3, B4, B6 and E) to help tackle tiredness, getting Londoners through their busy day. Our teams of brand ambassadors managed activations across the capital from 8 to 25 February 2018 showing Londoners just how ‘super’ a truly healthy drink can taste.”

Commenting on the new campaign, Bara Hrdlickova at innocent said: “We helped Londoners shake off the winter gloom by showcasing the boosting effects of our vitamin-packed Super Juice drinks, encouraging a bottle-half-full approach to the day ahead.”

The ‘Make Today Super’ campaign visited Boxpark in Shoreditch, Wimbledon Plaza, Paddington Central and Angel among other busy London locations throughout February.

Find out about another recent Sense campaign for innocent. 

06/03/18

Dark-horse-festival-activation

Sense helps Dark Horse Wines champion the underdog at UK festivals

Sense helps Dark Horse Wines champion the underdog at UK festivals

Read why...

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

Read why...

The Wrap Up London campaign needs your old coat… NOW

The Wrap Up London campaign needs your old coat… NOW

Read why...

Sense helps Apothic Wines invite festival goers to discover their dark side

Sense helps Apothic Wines invite festival goers to discover their dark side

Read why...

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Read why...

Schwarzkopf-future-hair-experience

Schwarzkopf Professional and Sense create immersive future hair experience

Schwarzkopf Professional and Sense create immersive future hair experience

Read why...

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Read why...

Is it time for a brand to take an anti-technology stance?

Is it time for a brand to take an anti-technology stance?

Read why...

Dead Man’s Fingers spiced rum creates an experiential barbershop that celebrates people’s craniums

Dead Man’s Fingers spiced rum creates an experiential barbershop that celebrates people’s craniums

Read why...