06/03/18

innocent Super Juice goes experiential to make Londoners’ days super

Consumers get fun tips as they sample innocent's most nutritious juice yet

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A recent campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gave Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contained ‘super suggestions’ attached to each drink, to brighten people’s day.

Anne Ellefsen, Senior Account Manager at Sense London, which ran the activity, said: “Bursting with fruit and vegetable goodness, innocent Super Juice is boosted with six vitamins (B1, B2, B3, B4, B6 and E) to help tackle tiredness, getting Londoners through their busy day. Our teams of brand ambassadors managed activations across the capital from 8 to 25 February 2018 showing Londoners just how ‘super’ a truly healthy drink can taste.”

Commenting on the new campaign, Bara Hrdlickova at innocent said: “We helped Londoners shake off the winter gloom by showcasing the boosting effects of our vitamin-packed Super Juice drinks, encouraging a bottle-half-full approach to the day ahead.”

The ‘Make Today Super’ campaign visited Boxpark in Shoreditch, Wimbledon Plaza, Paddington Central and Angel among other busy London locations throughout February.

Find out about another recent Sense campaign for innocent. 

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