11/12/15

Innocent appoints Sense to develop real world marketing strategy

Share

Following a competitive pitch process, leading smoothie and juice brand Innocent has brought on board marketing agency Sense to work across a wide range of real world campaigns.

Sense will create a new brand activation strategy that will link together existing and new campaigns. These will include diverse types of real word creative executions.

The first work is scheduled to launch in January 2016, with Sense handling both tactical and longer-term strategic activations.

“Sense’s strategic thinking stood out and gave us a very compelling direction, which we felt sat really well with the challenges we face and ambitions for the brand,” explained Innocent Brand Activation Manager Jamie Sterry. “Sense also demonstrated a real breadth of capability and have great credentials in executing a platform with innovative and exciting work.”

Commenting on the prestigious win, Sense Managing Director Nick Adams said: “Innocent has such a forward thinking approach to experiential and really embraced our own philosophy around the potential for developing authentic and tangible real world activations. We have a programme of really exciting work being planned and are delighted to now be in full activation mode – watch this space!”

11/12/15

Schwartzkopf-experience

Most consumers say brand experiences build trust

Most consumers say brand experiences build trust

Read why...

Growth in experiential marketing spend remains stable and positive among an industry in flux

Growth in experiential marketing spend remains stable and positive among an industry in flux

Read why...

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Read why...

Coors-Light-Ice-Cave-Campaign

Hidden talents: Inside Sense’s Production Team

Hidden talents: Inside Sense’s Production Team

Read why...

Eddie-Frame-Sense-BDM

Creativebrief’s Eddie Frame joins Sense

Creativebrief’s Eddie Frame joins Sense

Read why...

Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam

Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam

Read why...

Playing the game: 10 tips for a successful toy brand experience

Playing the game: 10 tips for a successful toy brand experience

Read why...

Zipcar For Business experiential campaign targets SMEs at three London events

Zipcar For Business experiential campaign targets SMEs at three London events

Read why...

Sense’s Stephanie’s a winner at the MAAG’s Creative Slam

Sense’s Stephanie’s a winner at the MAAG’s Creative Slam

Read why...