Following a competitive pitch process, leading smoothie and juice brand Innocent has brought on board marketing agency Sense to work across a wide range of real world campaigns.
Sense will create a new brand activation strategy that will link together existing and new campaigns. These will include diverse types of real word creative executions.
The first work is scheduled to launch in January 2016, with Sense handling both tactical and longer-term strategic activations.
“Sense’s strategic thinking stood out and gave us a very compelling direction, which we felt sat really well with the challenges we face and ambitions for the brand,” explained Innocent Brand Activation Manager Jamie Sterry. “Sense also demonstrated a real breadth of capability and have great credentials in executing a platform with innovative and exciting work.”
Commenting on the prestigious win, Sense Managing Director Nick Adams said: “Innocent has such a forward thinking approach to experiential and really embraced our own philosophy around the potential for developing authentic and tangible real world activations. We have a programme of really exciting work being planned and are delighted to now be in full activation mode – watch this space!”