11/12/15

Innocent appoints Sense to develop real world marketing strategy

Share

Following a competitive pitch process, leading smoothie and juice brand Innocent has brought on board marketing agency Sense to work across a wide range of real world campaigns.

Sense will create a new brand activation strategy that will link together existing and new campaigns. These will include diverse types of real word creative executions.

The first work is scheduled to launch in January 2016, with Sense handling both tactical and longer-term strategic activations.

“Sense’s strategic thinking stood out and gave us a very compelling direction, which we felt sat really well with the challenges we face and ambitions for the brand,” explained Innocent Brand Activation Manager Jamie Sterry. “Sense also demonstrated a real breadth of capability and have great credentials in executing a platform with innovative and exciting work.”

Commenting on the prestigious win, Sense Managing Director Nick Adams said: “Innocent has such a forward thinking approach to experiential and really embraced our own philosophy around the potential for developing authentic and tangible real world activations. We have a programme of really exciting work being planned and are delighted to now be in full activation mode – watch this space!”

11/12/15

new-york-skyline

Experiential and event marketing rise in popularity in the US

Experiential and event marketing rise in popularity in the US

Read why...

Dear brands, here’s our 2019 wish list. Signed, agencies

Dear brands, here’s our 2019 wish list. Signed, agencies

Read why...

Economist-VictoriaStation-activation

The Economist expands on new brand TV ads with experiential activation by Sense

The Economist expands on new brand TV ads with experiential activation by Sense

Read why...

Sounds of slaughter: When brand experience goes wrong

Sounds of slaughter: When brand experience goes wrong

Read why...

Experiential bucks overall trend of falling investment in marketing

Experiential bucks overall trend of falling investment in marketing

Read why...

The Economist encourages Londoners to rethink the war on plastic

The Economist encourages Londoners to rethink the war on plastic

Read why...

SEA LIFE’s new global interactive aquarium experience to be run by Sense

SEA LIFE’s new global interactive aquarium experience to be run by Sense

Read why...

Sense helps Dark Horse Wine champion the underdog at UK festivals

Sense helps Dark Horse Wine champion the underdog at UK festivals

Read why...

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

Read why...