7Up’s Melting Machine
In response to the baking summer heat, 7UP wanted to really refresh people. So they designed and built a vending machine made entirely out of ice.
It didn’t have any working parts and relied on the hot sun to melt the ice away allowing people to freely grab cans as it disappeared.
They also encourage consumers to tweet their predictions of when the Melting Machine would completely melt and rewarded those that got it right.
D Rose Jump Store
Chicago Bulls star Derrick Rose took up residence at a “pop up store” in Hackney where all the Adidas shoes were free, as long as visitors could reach them from a ten foot high shelf.
Adidas invited kids from East London via @adidasUK and Facebook to the store, where they had 24 seconds, the amount of time it takes to make a play in a basketball game, to jump the height of a basketball rim and grab the shoes.
SNCF Europe. Its Just Next Door
An interactive experience for a French train company where doors acted as portals to other capitals in Europe.
Bystanders were able to play with a mime artist in Milan, have their portraits drawn in Brussels, dance with a hip-hop crew in Barcelona, share a romantic boat ride on Geneva Lake, and join a group of young Germans on a bike ride across Stuttgart. These interactive and fun experiences not only created multicultural links among Europeans, but also enabled us all to realise that at the end of the day, Europe it’s just next door.
The success of this event is based on a double technological achievement: providing a spotless real-time experience thanks to a satellite connection, and hold the operation’s sophisticated technology in a custom-made digital screen that fitted perfectly inside a door frame.