07/11/13

The Grill. Episode 2.

Share

7Up’s Melting Machine

In response to the baking summer heat, 7UP wanted to really refresh people. So they designed and built a vending machine made entirely out of ice.

It didn’t have any working parts and relied on the hot sun to melt the ice away allowing people to freely grab cans as it disappeared.

They also encourage consumers to tweet their predictions of when the Melting Machine would completely melt and rewarded those that got it right.

 

D Rose Jump Store

Chicago Bulls star Derrick Rose took up residence at a “pop up store” in Hackney where all the Adidas shoes were free, as long as visitors could reach them from a ten foot high shelf.

Adidas invited kids from East London via @adidasUK and Facebook to the store, where they had 24 seconds, the amount of time it takes to make a play in a basketball game, to jump the height of a basketball rim and grab the shoes.

 

SNCF Europe. Its Just Next Door

An interactive experience for a French train company where doors acted as portals to other capitals in Europe.

Bystanders were able to play with a mime artist in Milan, have their portraits drawn in Brussels, dance with a hip-hop crew in Barcelona, share a romantic boat ride on Geneva Lake, and join a group of young Germans on a bike ride across Stuttgart. These interactive and fun experiences not only created multicultural links among Europeans, but also enabled us all to realise that at the end of the day, Europe it’s just next door.

The success of this event is based on a double technological achievement: providing a spotless real-time experience thanks to a satellite connection, and hold the operation’s sophisticated technology in a custom-made digital screen that fitted perfectly inside a door frame.

07/11/13

new-york-skyline

Experiential and event marketing rise in popularity in the US

Experiential and event marketing rise in popularity in the US

Read why...

Dear brands, here’s our 2019 wish list. Signed, agencies

Dear brands, here’s our 2019 wish list. Signed, agencies

Read why...

Economist-VictoriaStation-activation

The Economist expands on new brand TV ads with experiential activation by Sense

The Economist expands on new brand TV ads with experiential activation by Sense

Read why...

Sounds of slaughter: When brand experience goes wrong

Sounds of slaughter: When brand experience goes wrong

Read why...

Experiential bucks overall trend of falling investment in marketing

Experiential bucks overall trend of falling investment in marketing

Read why...

The Economist encourages Londoners to rethink the war on plastic

The Economist encourages Londoners to rethink the war on plastic

Read why...

SEA LIFE’s new global interactive aquarium experience to be run by Sense

SEA LIFE’s new global interactive aquarium experience to be run by Sense

Read why...

Sense helps Dark Horse Wine champion the underdog at UK festivals

Sense helps Dark Horse Wine champion the underdog at UK festivals

Read why...

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

Read why...