Multiple awards make it a great night for the Sense team.
Vitamin Water took gold for the Most Effective Creative Sampling campaign at the recent Field Marketing and Brand Experience awards, topping a highly successful night for real world marketing agency Sense, which devised and ran the campaign.
Showing its expertise in creating brand experiences for FMCG brands, the agency also took two silver awards for Most Effective Tactical Marketing Campaign for its work with Warburtons and Most Effective Product Launch for its stunning John Frieda Fizz Ease installation on London’s iconic Oxo Tower.
Meanwhile, Sense’s highly successful subscription drive for The Economist newspaper, which has generated over 12,000 subscribers in the past year, took silver in the Most Effective Local Campaign category.
Such an impressive haul was underlined by Sense also taking silver for Brand Experience Agency of the Year.
Commenting on the awards, Board Account Director Sally McLaren said: “Our tenth year continues to be a record-breaking one for Sense with another five awards to add to our mantelpiece! Our ‘Real World Ideas’ approach keeps pushing the boundaries of experiential marketing both creatively and commercially; executing activity through a wider range of formats while always maintaining an exceptional return on investment for our clients. We’re delighted to see our efforts recognised through the FMBE award wins again.”