21/04/17

Experiential spend rises 4.9% in Q1 2017, says Bellwether report

Share

Event marketing budgets, which includes experiential and brand experience activity, have grown for the 13th successive quarter, according to the latest Institute of Practitioners in Advertising’s (IPA)  Bellwether report for January to March 2017.

Spend on live marketing was up 4.9% on the fourth quarter of 2016, showing that brands are continuing to invest in engaging with consumers in the real world. Although the figure is down from the 12.3% budget growth, it continues a positive trends that began back in 2014.

Looking forward, the signs for 2017 and 2018 are good, with the Bellwether reports stating that the industry should expect upward revisions for budgets throughout the coming financial year, with final data showing that a net balance of +10.6% is predicted for 2017 and 2018.

Total spend across marketing disciplines was up 11.8% overall. The strongest increases were in internet and main media advertising, with the former recording its highest growth in just under four years at 16.9%, and the latter jumping up to 10.7% from +5.1% in the final quarter of 2016.

21/04/17

Sense-Planning-Director-Dan-Parkinson

Sense appoints new experiential Planning Director

Sense appoints new experiential Planning Director

Read why...

Why repulsion is the secret to modern experiential marketing

Why repulsion is the secret to modern experiential marketing

Read why...

How experiential marketers can raise the bar in 2018

How experiential marketers can raise the bar in 2018

Read why...

hoola-hooping-at-innocent-drinks-festival-stand

Investment in experiential rises 5.5%, says Bellwether Report

Investment in experiential rises 5.5%, says Bellwether Report

Read why...

Girls sips Coors Light in Ice Cave

How music is helping Coors Light strike a chord with fans

How music is helping Coors Light strike a chord with fans

Read why...

career direction

What’s the price of realising potential?

What’s the price of realising potential?

Read why...

jacobs cracker crisps sampling dance

The human experience – why brand ambassadors count

The human experience – why brand ambassadors count

Read why...

The Economist adds winter flavour to food waste-themed experiential campaign

The Economist adds winter flavour to food waste-themed experiential campaign

Read why...

the economist fast forward food tacos future forces sense

Sense’s work with The Economist wins Event magazine’s Outstanding Creative Idea award

Sense’s work with The Economist wins Event magazine’s Outstanding Creative Idea award

Read why...