27/10/16

Experiential spend up 9.9% in Q3, says IPA’s Bellwether report

Share

For the 12th consecutive quarter, the IPA’s Bellwether report for July, August and September 2016 revealed growth in experiential marketing spending among brands.

Mirroring the second quarter (Q2) report, experiential again showed the biggest increase in investment of any marketing discipline. At 9.9%, the rise was the second highest recorded in four years of data collection, below Q2’s 13.4% jump, with almost a quarter of survey respondents posting an increase in their experiential budgets.

With respect to other disciplines, internet budgets rose +9.5%, with search/SEO recording a net balance of +7.3% for Q3, but mobile posted a -2.6% decline. Direct marketing budgets were also revised up at +4.9%. Main media advertising recorded a net fall in budget over the quarter, as did PR, market research and sales promotions.

Read the full analysis in Event Magazine. 

27/10/16

Schwartzkopf-experience

Most consumers say brand experiences build trust

Most consumers say brand experiences build trust

Read why...

Growth in experiential marketing spend remains stable and positive among an industry in flux

Growth in experiential marketing spend remains stable and positive among an industry in flux

Read why...

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Read why...

Coors-Light-Ice-Cave-Campaign

Hidden talents: Inside Sense’s Production Team

Hidden talents: Inside Sense’s Production Team

Read why...

Eddie-Frame-Sense-BDM

Creativebrief’s Eddie Frame joins Sense

Creativebrief’s Eddie Frame joins Sense

Read why...

Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam

Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam

Read why...

Playing the game: 10 tips for a successful toy brand experience

Playing the game: 10 tips for a successful toy brand experience

Read why...

Zipcar For Business experiential campaign targets SMEs at three London events

Zipcar For Business experiential campaign targets SMEs at three London events

Read why...

Sense’s Stephanie’s a winner at the MAAG’s Creative Slam

Sense’s Stephanie’s a winner at the MAAG’s Creative Slam

Read why...