27/02/17

Is experiential an industry for life?

Share

Sense Deputy Managing Director Lou Garrod comments on the latest career research from Event magazine.

Recent research by Event magazine suggested that many people currently working in experiential  agencies don’t view the job as a long-term option. Almost two-thirds (64%) of brand experience professionals surveyed said they did not see themselves remaining in the industry. On the plus side, 63% feel positive about their career progression and 69% say they have a good work-life balance. Meanwhile, there were signs that the industry is performing well, as 61% of agencies expect their workforce to grow in 2017.

So what does the fact that two-thirds of agency staff don’t see themselves staying in experiential actually mean?

Lou Garrod, Sense Deputy Managing Director, told Event that she believed the statistic was more about the changing nature of the industry, saying: “I do not think people ‘burn out’ and walk away from the industry. I think the stats are a result of the lines blurring between event/experiential/real world and ultimately advertising.

“We’re already seeing the type of brief that requires a discipline neutral response so I can see why people may not think their future lies in ‘events’. It’s up to agency employers to move with the times and not lose their best people in the process. Training, engagement, opportunity exposure are all key.”

Click here to read the complete article in Event.

27/02/17

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Sense takes Gold at IPM awards for Wrap Up London charity campaign

Read why...

Why Gen Z offers brands a reason to be optimistic

Why Gen Z offers brands a reason to be optimistic

Read why...

sad-teenager-on-smartphone

Why brands should put Gen Z’s emotional wellbeing first

Why brands should put Gen Z’s emotional wellbeing first

Read why...

innocent on bringing ads to life in the real world through experiential

innocent on bringing ads to life in the real world through experiential

Read why...

The London Marathon – what brands can learn from the event

The London Marathon – what brands can learn from the event

Read why...

Innocent super smoothie experiential campaign

innocent Super Smoothies show drinkers how to live on the bright side

innocent Super Smoothies show drinkers how to live on the bright side

Read why...

The Economist Discomfort Future by Sense wins Campaign Media Award

The Economist Discomfort Future by Sense wins Campaign Media Award

Read why...

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

Read why...

Measuring experiential could be easier than you think

Measuring experiential could be easier than you think

Read why...