25/04/16

Event marketing budgets increase by 6.3%

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The first quarter of 2016 saw a significant rise in spending on experiential marketing.

A rise of 6.3% in event marketing budgets, which incorporates experiential campaigns, was revealed in the latest edition of the Institute of Practitioners in Advertising’s Bellwether report. Event marketing was second only to internet advertising in terms of spend, and one of only three disciplines to witness budget increases, significantly ahead of main media advertising (1.7%).

The Q1 2016 figure marks 14 successive quarters of growth for event marketing, according to the IPA Bellwether analysis.

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