25/04/16

Event marketing budgets increase by 6.3%

Share

The first quarter of 2016 saw a significant rise in spending on experiential marketing.

A rise of 6.3% in event marketing budgets, which incorporates experiential campaigns, was revealed in the latest edition of the Institute of Practitioners in Advertising’s Bellwether report. Event marketing was second only to internet advertising in terms of spend, and one of only three disciplines to witness budget increases, significantly ahead of main media advertising (1.7%).

The Q1 2016 figure marks 14 successive quarters of growth for event marketing, according to the IPA Bellwether analysis.

Click here for more analysis.

25/04/16

The Economist encourages Londoners to rethink the war on plastic

The Economist encourages Londoners to rethink the war on plastic

Read why...

SEA LIFE’s new global interactive aquarium experience to be run by Sense

SEA LIFE’s new global interactive aquarium experience to be run by Sense

Read why...

Sense helps Dark Horse Wine champion the underdog at UK festivals

Sense helps Dark Horse Wine champion the underdog at UK festivals

Read why...

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

Read why...

The Wrap Up London campaign needs your old coat… NOW

The Wrap Up London campaign needs your old coat… NOW

Read why...

Sense helps Apothic Wines invite festival goers to discover their dark side

Sense helps Apothic Wines invite festival goers to discover their dark side

Read why...

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Read why...

Schwarzkopf-future-hair-experience

Schwarzkopf Professional and Sense create immersive future hair experience

Schwarzkopf Professional and Sense create immersive future hair experience

Read why...

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Wrap Up London experiential charity campaign takes Gold at Marketing Week Masters Awards

Read why...