25/04/16

Event marketing budgets increase by 6.3%

Share

The first quarter of 2016 saw a significant rise in spending on experiential marketing.

A rise of 6.3% in event marketing budgets, which incorporates experiential campaigns, was revealed in the latest edition of the Institute of Practitioners in Advertising’s Bellwether report. Event marketing was second only to internet advertising in terms of spend, and one of only three disciplines to witness budget increases, significantly ahead of main media advertising (1.7%).

The Q1 2016 figure marks 14 successive quarters of growth for event marketing, according to the IPA Bellwether analysis.

Click here for more analysis.

25/04/16

Sense-runs-KIND-experience

KIND launches summer of experiential to turn kindness into power

KIND launches summer of experiential to turn kindness into power

Read why...

Sense-L-R-Garrod-Adams-Obrien copy

Sense repositions leadership team for global expansion

Sense repositions leadership team for global expansion

Read why...

FirstVet-Dog-MoT-at-dogfest

FirstVet launches in UK with Free Dog MOT clinics at DogFest

FirstVet launches in UK with Free Dog MOT clinics at DogFest

Read why...

Ebay-Retail-Revivial-programme

eBay brings its Retail Revival programme to life in the UK

eBay brings its Retail Revival programme to life in the UK

Read why...

North-Face-pop-up-store

Pop-ups: How brands can turn one-night stands into long-term relationships

Pop-ups: How brands can turn one-night stands into long-term relationships

Read why...

Bahlsen-PiCKUP-snack-bars

Bahlsen appoints Sense for PiCKUP! experiential campaign

Bahlsen appoints Sense for PiCKUP! experiential campaign

Read why...

Sense expands team in the wake of key business wins

Sense expands team in the wake of key business wins

Read why...

Schwartzkopf-experience

Most consumers say brand experiences build trust

Most consumers say brand experiences build trust

Read why...

Growth in experiential marketing spend remains stable and positive among an industry in flux

Growth in experiential marketing spend remains stable and positive among an industry in flux

Read why...