Keeping your finger on the pulse with new and exciting brand experience campaigns seems to continue getting harder in the agency world; even with the constant feed of social media.
The sheer volume of work that is being showcased, alongside having to keep up with the general agency day-to-day can make it difficult to filter out the best activities.
Sure, we’ll all see the latest big budget campaigns – it’s almost impossible not to – but often the most inspiring and creative campaigns are a little harder to unearth. As experiential becomes more prevalent in the brand managers budget, the coverage out that just isn’t cutting it … until now!
Everyone’s a critic… but that’s no bad thing
Of course, the interest is always there; with new and exciting campaigns being spread around the agency and opinions and critiques being fired back in equal measure.
Taking onboard the fact that creative innovation is fundamental to any agencies culture, we decided to combine our staff’s love of exciting work with an equally strong passion to free bacon… and so the Grill was born!
Once a month we gather for breakfast and – you guessed it – ‘grill’ exciting brand experiences that we’ve either been to, read about or scoured the internet for.
Whether it’s a high-profile gem from the other side of the world or a striking execution pulled off on a tiny budget, the aim is always spark debate and fuel our eagerness with creativity.
Not only does it leave us feeling stuffed with inspiration and desperate to get cracking with some new briefs of our own, it also helps us tap into our clients’ mindsets.
Acting as a monthly newsletter, it creates conversations with the client that we may not normally have, thus giving us a broader understanding of their interests and aspirations. It can also help give us key insight into territories that they are targeting when briefing their own campaigns.
Although a fairly recent edition, it’s already proved worthwhile on a number of occasions and looks to become a permanent edition to the agency’s calendar.
Now we’re sharing that insight with a much wider audience, so watch this space for your monthly bite-size helping of experiential inspiration.