11/12/15

Crunch time as office workers get Ryvita wake-up call

Share

Recently, offices across the country were invaded by brightly dressed Ryvita Fruit Crunch teams, handing out free samples of the crispbread snack. Their mission was to provide a sweet escape to the dreaded mid-morning and mid-afternoon slump that can be a daily issue for workers and their employers.

Included in the wake-up desk drop was a twin pack of Ryvita Fruit Crunch, a 50p off coupon, a Nutella sachet and a Twinings tea bag. There were also prizes to be won on Instagram for the best photo of the fruity snack.

“Office workers can post a picture of their crunchy creation on Instagram with the #fruitcrunch for the chance to win an Apple Watch,” explained Joanna Wharton, Account Manager at real world marketing agency Sense, which is running the campaign. “Our teams will be out and about around London, the South-East, Manchester, Cardiff and Birmingham. As well as the desk drop, we will also be leaving larger boxes in communal areas.”

Commenting on the activity, Tessa Lomax, Senior Brand Manager – Ryvita at The Jordans & Ryvita Company, said: “‘With our Ryvita Fruit Crunch office campaign, we are aiming to surprise office workers with our brightly dressed team and the taste of our healthy yet sweet crispbread, which is a great alternative to more sugary snacks.”

11/12/15

new-york-skyline

Experiential and event marketing rise in popularity in the US

Experiential and event marketing rise in popularity in the US

Read why...

Dear brands, here’s our 2019 wish list. Signed, agencies

Dear brands, here’s our 2019 wish list. Signed, agencies

Read why...

Economist-VictoriaStation-activation

The Economist expands on new brand TV ads with experiential activation by Sense

The Economist expands on new brand TV ads with experiential activation by Sense

Read why...

Sounds of slaughter: When brand experience goes wrong

Sounds of slaughter: When brand experience goes wrong

Read why...

Experiential bucks overall trend of falling investment in marketing

Experiential bucks overall trend of falling investment in marketing

Read why...

The Economist encourages Londoners to rethink the war on plastic

The Economist encourages Londoners to rethink the war on plastic

Read why...

SEA LIFE’s new global interactive aquarium experience to be run by Sense

SEA LIFE’s new global interactive aquarium experience to be run by Sense

Read why...

Sense helps Dark Horse Wine champion the underdog at UK festivals

Sense helps Dark Horse Wine champion the underdog at UK festivals

Read why...

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

How Now: Sense rises to the challenge to create a direct-to-consumer dairy brand

Read why...