Recently, offices across the country were invaded by brightly dressed Ryvita Fruit Crunch teams, handing out free samples of the crispbread snack. Their mission was to provide a sweet escape to the dreaded mid-morning and mid-afternoon slump that can be a daily issue for workers and their employers.
Included in the wake-up desk drop was a twin pack of Ryvita Fruit Crunch, a 50p off coupon, a Nutella sachet and a Twinings tea bag. There were also prizes to be won on Instagram for the best photo of the fruity snack.
“Office workers can post a picture of their crunchy creation on Instagram with the #fruitcrunch for the chance to win an Apple Watch,” explained Joanna Wharton, Account Manager at real world marketing agency Sense, which is running the campaign. “Our teams will be out and about around London, the South-East, Manchester, Cardiff and Birmingham. As well as the desk drop, we will also be leaving larger boxes in communal areas.”
Commenting on the activity, Tessa Lomax, Senior Brand Manager – Ryvita at The Jordans & Ryvita Company, said: “‘With our Ryvita Fruit Crunch office campaign, we are aiming to surprise office workers with our brightly dressed team and the taste of our healthy yet sweet crispbread, which is a great alternative to more sugary snacks.”