11/12/15

Crunch time as office workers get Ryvita wake-up call

Share

Recently, offices across the country were invaded by brightly dressed Ryvita Fruit Crunch teams, handing out free samples of the crispbread snack. Their mission was to provide a sweet escape to the dreaded mid-morning and mid-afternoon slump that can be a daily issue for workers and their employers.

Included in the wake-up desk drop was a twin pack of Ryvita Fruit Crunch, a 50p off coupon, a Nutella sachet and a Twinings tea bag. There were also prizes to be won on Instagram for the best photo of the fruity snack.

“Office workers can post a picture of their crunchy creation on Instagram with the #fruitcrunch for the chance to win an Apple Watch,” explained Joanna Wharton, Account Manager at real world marketing agency Sense, which is running the campaign. “Our teams will be out and about around London, the South-East, Manchester, Cardiff and Birmingham. As well as the desk drop, we will also be leaving larger boxes in communal areas.”

Commenting on the activity, Tessa Lomax, Senior Brand Manager – Ryvita at The Jordans & Ryvita Company, said: “‘With our Ryvita Fruit Crunch office campaign, we are aiming to surprise office workers with our brightly dressed team and the taste of our healthy yet sweet crispbread, which is a great alternative to more sugary snacks.”

11/12/15

Schwartzkopf-experience

Most consumers say brand experiences build trust

Most consumers say brand experiences build trust

Read why...

Growth in experiential marketing spend remains stable and positive among an industry in flux

Growth in experiential marketing spend remains stable and positive among an industry in flux

Read why...

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure

Read why...

Coors-Light-Ice-Cave-Campaign

Hidden talents: Inside Sense’s Production Team

Hidden talents: Inside Sense’s Production Team

Read why...

Eddie-Frame-Sense-BDM

Creativebrief’s Eddie Frame joins Sense

Creativebrief’s Eddie Frame joins Sense

Read why...

Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam

Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam

Read why...

Playing the game: 10 tips for a successful toy brand experience

Playing the game: 10 tips for a successful toy brand experience

Read why...

Zipcar For Business experiential campaign targets SMEs at three London events

Zipcar For Business experiential campaign targets SMEs at three London events

Read why...

Sense’s Stephanie’s a winner at the MAAG’s Creative Slam

Sense’s Stephanie’s a winner at the MAAG’s Creative Slam

Read why...