11/03/16

Colgate Total launches colour changing toothpaste

Share

An innovative new toothpaste with colour changing technology recently launched in Westfield Shopping Centre, Shepherds Bush, London.

New Colgate Total Proof™ turns from white to blue as it cleans so you can be confident you’ve done the job properly.

The mouth is a gateway to your overall health, so maintaining a healthy positive lifestyle is not just about keeping fit and eating well, but also ensuring that you are brushing and looking after your teeth properly too.

The launch activation, run by real world marketing agency Sense, saw over 24,000 mini samples of new Colgate Total Proof™ distributed to shoppers, as well as money-off vouchers and a competition to win a FitBit every day. The activity also featured a range of other interesting wellbeing technologies for shoppers to interact with.

“By framing Colgate Total Proof™ within the context of wellbeing technology, it gave us a really interesting territory to explore for launching an everyday product in the real world,’’ said Mariana Ranken, Senior Brand Manager at Colgate.

The launch marked the start of 14 days of mass sampling activity by Sense at targeted offices across the UK. “Our tactical teams operated across seven major UK cities surprising and delighting offices with unbranded boxes to build intrigue and engagement with Colgate Total Proof™,” said Lynsey Horsfield, Senior Account Manager at Sense.

The office sampling tour stopped at Manchester, Birmingham, Leeds, Nottingham, London, Bristol and Guildford.

11/03/16

Sense-runs-KIND-experience

KIND launches summer of experiential to turn kindness into power

KIND launches summer of experiential to turn kindness into power

Read why...

Sense-L-R-Garrod-Adams-Obrien copy

Sense repositions leadership team for global expansion

Sense repositions leadership team for global expansion

Read why...

FirstVet-Dog-MoT-at-dogfest

FirstVet launches in UK with Free Dog MOT clinics at DogFest

FirstVet launches in UK with Free Dog MOT clinics at DogFest

Read why...

Ebay-Retail-Revivial-programme

eBay brings its Retail Revival programme to life in the UK

eBay brings its Retail Revival programme to life in the UK

Read why...

North-Face-pop-up-store

Pop-ups: How brands can turn one-night stands into long-term relationships

Pop-ups: How brands can turn one-night stands into long-term relationships

Read why...

Bahlsen-PiCKUP-snack-bars

Bahlsen appoints Sense for PiCKUP! experiential campaign

Bahlsen appoints Sense for PiCKUP! experiential campaign

Read why...

Sense expands team in the wake of key business wins

Sense expands team in the wake of key business wins

Read why...

Schwartzkopf-experience

Most consumers say brand experiences build trust

Most consumers say brand experiences build trust

Read why...

Growth in experiential marketing spend remains stable and positive among an industry in flux

Growth in experiential marketing spend remains stable and positive among an industry in flux

Read why...