Sense Planning Director Alex Smith explains why marketing briefs need to change to get the most out of campaigns in an omni-channel world in this short video blog.
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Most consumers say brand experiences build trust
Most consumers say brand experiences build trust
Read why...
Growth in experiential marketing spend remains stable and positive among an industry in flux
Growth in experiential marketing spend remains stable and positive among an industry in flux
Read why...
Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure
Experiential activations that prioritise social over ‘IRL’ experiences create purgatory, not pleasure
Read why...
Hidden talents: Inside Sense’s Production Team
Hidden talents: Inside Sense’s Production Team
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Creativebrief’s Eddie Frame joins Sense
Creativebrief’s Eddie Frame joins Sense
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Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam
Jess MacGillivray shares how to keep the client fire alive at the latest MAAG Greenjam
Read why...
Playing the game: 10 tips for a successful toy brand experience
Playing the game: 10 tips for a successful toy brand experience
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Zipcar For Business experiential campaign targets SMEs at three London events
Zipcar For Business experiential campaign targets SMEs at three London events
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Sense’s Stephanie’s a winner at the MAAG’s Creative Slam
Sense’s Stephanie’s a winner at the MAAG’s Creative Slam
Read why...