09/08/17

Barefoot Wine & Bubbly make the nation happier with its BareYourSole campaign

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Smiles all around as the wine brand offers tasting sessions, special prizes and the chance to make your own gif.

Barefoot Wine & Bubbly is on a mission to make the UK happier by encouraging consumers to share what is unique about themselves. The wine brand toured the country during July in its branded VW camper van to give people the chance to do just that and also sample its range of wines, including two new varietals launched in 2017.

Barefoot Wine & Bubbly is all about making wine more fun and less serious, and has made it its mission to make the world a better place through wine. Championing its core values of diversity and inclusivity, it took its ongoing #BareYourSole campaign directly to the people, with this summer’s campaign run by real world marketing agency Sense.

Celebrating the fact that people feel happier when they are comfortable in their own skin and free to express themselves, the campaign invited people to visit Barefoot Wine & Bubbly’s fun surfboard gif booth and share the results across social media. Meanwhile, those who signed up for the wine-makers newsletter got the chance of winning a fabulous prize.

“People were able to sample two of Barefoot’s new wines – Shiraz Cabernet and the perfect summer tipple Pink Pinot Grigio – among others, and then get the chance to make hilarious surfing gifs,” explained Sense Account manager Ciara Garratt. “Kicking off on 6 July, the tour visited a host of UK cities, including Liverpool, Sheffield, Manchester, London, Oxford, Brighton, Bath, Bristol, Cardiff, Cheltenham and Birmingham. We also popped up in a couple of surprise locations!” 

Commenting on the campaign, Olga Senkina, Marketing Director (EMEA) at Barefoot Wine & Bubbly, said: “Building on our #BareYourSoul campaign, this year’s summer wine-tasting extravaganza had a surfing theme to give people across the UK a real flavour of California. Meanwhile our gif booth helped take the Barefoot message far beyond the activations themselves.”

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