Our approach is based on the combination of four key components:

Strategic thinking

Before we put pen to paper, we immerse ourselves in your brand. Not just as professional marketers, but as consumers. So we check out the product on the shelves, the service from your customer-facing staff, the message you portray on your web site.

Having familiarised ourselves with your brand architecture, we focus on your campaign objectives, ensuring that they are realistic and achievable. If appropriate, we’ll talk directly to consumers, as we did for Sky. It enabled us to gain clear insight into what would really appeal to 18 – 24 year old football fans – see what we did here.

Creativity

Creative ideas are the most precious asset of any agency. Our background of working in some of the most creative marketing communications agencies enables us to produce compelling live brand experiences that are always on strategy.

See how we helped Samsung launch their competitor to iPod.

Implementation

Every campaign is personally planned by a senior Sense executive, ensuring you get the right personnel, the right location, the right audience and the right execution.

It’s all in the detail, as Branston Beans discovered in their award-winning campaign that gave them a 10% market share in their first three months.

Evaluation

We use both qualitative and quantitative measurement tools to track results against your objectives. We apply both internal expertise and specialist external research resources. Come and talk to us, and we’ll show you how.

See our evaluation methods for Müller Rice in action.

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