- UK Broadband
- Blackberry
- Hunger Breaks
- Typhoo
- Birds Eye
- Cadbury
- Lotus
- Greene King
- Brahma
- Carlsberg
- FSA
- MFI
- Domestos
- Bacardi
- Malibu
- Timberland
- Braun
- Walker Books
- Virgin
- Sunsilk
- Harveys
- Nesquick
- Confetti
- Habitat
- Evening Standard
- EQO
- Samsung
The Challenge
- Introduce Vodafone 360 to target consumers near point of purchase
- Drive footfall in Gold and Silver Vodafone stores
The Solution
- Integrated campaign inviting consumers to get ‘All your mates in one place’
- 5 week tour at shopping centres and tactical sites across the UK
- Live demonstrations of Vodafone 360 service on Samsung H1 handset
- Customers invited to attend 1 of 12 exclusive events taking place at regional bars and clubs. Events included DJ’s, entertainment and the chance to win a trip to Vegas
The Result
- 31,237 hook demonstrations completed
- 3,354 demonstrations in store
- 5,948 footfall increase
- 1,246 names data captured at evening events
