Times +

CHALLENGE

Encourage reappraisal of The Times and Sunday Times by readers of other titles

Drive data capture, sell newspapers and encourage sign up to subscription packs

SOLUTION

The Times+ Grand Day Out - free interactive fun for all the family

A one day, live event In Grosvenor Park, Chester, bringing The Times and Sunday Times content to life

Demonstrated that both titles have something for everyone

9 different event zones where visitors could have great fun interacting with the news

Exclusive finale was a giant screening of cult film Bugsy Malone for Times+ subscribers

RESULTS

Good news, all targets were exceeded

3,000 visitors - 50% over target

Over 300 newspapers sold - 154% over-target

49 new Times + subscribers - 163% over-target

98% of non subscribers felt well informed about Times+ benefits

Over 400 competition entries drove valuable data capture

78% of readers of other newspapers more likely to purchase after attending event