Timberland

CHALLENGE

Increase sales and awareness of the Timberland Earthkeepers summer range

Convey Timberland's corporate commitment to addressing environmental issues

Become the talking point of the festival

SOLUTION

Earthkeepers Power Camp - 100% recycled materials & energy, powered by.. you!

A stand that consumers actually wanted to visit, to get consumer-powered rewards

Thought-provoking interactive experiences ensured they spent time engaging with the brand

- Log-roll-powered kettle to make their free tea or coffee

- Pedal-powered blender created free smoothies

- Free mobile phone solar charging points for participants

Compelling activities where the message was not lost on avid spectators

RESULTS

We increased brand and product awareness, by expressing the company's attitude towards more important global issues

More than 48,000 visitors over two festival weekends

24% increase in purchase intent

53% increase in brand awareness

Tweetreach for #powercamp of 27,943 people