The Co-operative

CHALLENGE

Support the UK's largest corporate refit programme, creating events to launch key stores across The Co-operative's 3,000+ estate

Tailor activity by store, but roll out nationally at a rate of 45 stores every month

Put the store at the heart of the local community

SOLUTION

A flexible, exciting, events programme, built around the local community - pick and mix!

Selected event components to work for different store objectives, demographics, site spaces, local communities

Includes tailored POS, hot and cold sampling, family entertainment, door step goody bags, targeted coupon distribution, blimp

Worked closely with local PR to maximise community interest, coverage and reach

RESULTS

The re-launch programme with a lasting legacy for the nation

Busier stores and higher sales levels than ever before!

Consistent positive feedback from store managers, regional managers, head office team and most importantly...shoppers