Local Store Marketing
Support the UK's largest corporate refit programme, creating events to launch key stores across The Co-operative's 3,000+ estate
Tailor activity by store, but roll out nationally at a rate of 45 stores every month
Put the store at the heart of the local community
A flexible, exciting, events programme, built around the local community - pick and mix!
Selected event components to work for different store objectives, demographics, site spaces, local communities
Includes tailored POS, hot and cold sampling, family entertainment, door step goody bags, targeted coupon distribution, blimp
Worked closely with local PR to maximise community interest, coverage and reach
The re-launch programme with a lasting legacy for the nation
Busier stores and higher sales levels than ever before!
Consistent positive feedback from store managers, regional managers, head office team and most importantly...shoppers