Sky Arts

CHALLENGE

Create an engaging Sky Arts Ignition space with participatory activity to enhance Sky Arts Ignition: Doug Aitken

Grow awareness of Sky Arts Ignition Series amongst target audiences

Capture consumer ‘moments of inspiration’ and share on-line

SOLUTION

White Space – an immersive, innovative art installation at TATE Liverpool that enabled visitors to explore the origins of creativity and experience the complete creative process

Visitors were invited to explore and feel inspired by the audio and visual pods featuring Sky Arts content

Visitors could contribute to the exhibition by drawing and placing their inspiration into the ‘field of dreams’ and online via an app and on-site scanners onto Facebook

RESULTS

Average daily visitor footfall - 407 (62% over target)

Average audio-pod interactions -147 / day (47% over target)

Average visual-pod interactions - 153 / day (53% over target)

5,727 moments captured (129% over target)

70% of participants had full, unprompted key brand facts recall

The ‘White Space’ workshop was the second ‘most visited’ and ‘most enjoyed’ Tate Liverpool installation whilst live – scoring 80/100% on enjoyment