The Challenge
- Support launch of Samsung K5 MP3
- Raise awareness of product and communicate key USP- in-built speaker
- Bring to life communication platform - Share Your Music
The Solution
- Development of street party concept in high footfall London locations
- Cast and choreograph 8 street dancers to provide entertainment
- Demonstration of product and distribution of limited edition cover-wrapped Metros
- Outside broadcast link to XFm breakfast show to give away a spanking new K5 on air
