- UK Broadband
- Blackberry
- Hunger Breaks
- Typhoo
- Birds Eye
- Cadbury
- Lotus
- Greene King
- Brahma
- Carlsberg
- FSA
- MFI
- Domestos
- Bacardi
- Malibu
- Timberland
- Braun
- Walker Books
- Virgin
- Sunsilk
- Harveys
- Nesquick
- Confetti
- Habitat
- Evening Standard
- EQO
- Samsung
The Challenge
- To provide a live platform to launch the new LG 11kg Direct Drive Washing Machine
- Generate retail sales of the unit through the live experience
The Solution
- Key insight identified: The 11kg machine has increased capacity: Less time spent doing the laundry
- Development of ‘Time for Me’ concept targeting core female audience in 3 UK Shopping Centre’s
- ‘Time for Me’ experience includes:
- Product Demonstration from branded rig
- Mini Pamper treatments
- Free Prize Draw: Win back Time for Me Prizes
The Result
- Retail sales in excess of £8k generated on the stand
- 700 hours of product demonstration
- 124hrs of pampering sessions
- 10,000 direct consumer experiences
