- UK Broadband
- Blackberry
- Hunger Breaks
- Typhoo
- Birds Eye
- Cadbury
- Lotus
- Greene King
- Brahma
- Carlsberg
- FSA
- MFI
- Domestos
- Bacardi
- Malibu
- Timberland
- Braun
- Walker Books
- Virgin
- Sunsilk
- Harveys
- Nesquick
- Confetti
- Habitat
- Evening Standard
- EQO
- Samsung
The Challenge
- Drive awareness of Google for mobile
- Encourage usage of search and maps functions using Google for mobile
- Help Google reach newer audiences
- Provide concepts that can be delivered within short lead times for immediate impact all in a ‘Googly’ way
The Solution
- 7 days of live activity conducted, including face to face demonstrations in Central / Greater London
- Consumers targeted in city parks and green spaces
- Branded ‘lounging areas’ encouraged participation alongside interactive garden games
- Trained team demonstrated GMM to consumers, downloading this to their own handsets
- Consumers rewarded with ice lollies and frisbees from branded tricycles
The Result
- Primary Audience: Total no. one on one handset demonstrations per day = 3,200
- Secondary Audience: Total no. consumers receiving Z card info / Hypertag = 11,825
- OTS: Total = 70,000
- Total projected word of mouth = 340,180 reach
