Canon

CHALLENGE

Make Canon first choice for top professional photographers

Strengthen retail and direct end user relationships

Demonstrate Canon's total imaging workflow process

Attract decision makers; generate sales leads and new customers

SOLUTION

Canon's first ever direct contact
with a critical mass of key customers

Canon Prophoto Solutions at The Business Design Centre

A yearly two day event started in 2009

Zones demonstrating process from input to output

New trade partners invited to work alongside Canon

Workshops, portfolio reviews, seminars, expert Q&A sessions

RESULTS

They snapped up £250,000 worth of stock in 2 days!

2,658 professional photographers attended in 2011

2,142 attended seminars

Over 25% year on year sales increase

Exhibitor site fees recouped over 30% of event costs

4,342 professional photographers added to Canon database