- UK Broadband
- Blackberry
- Hunger Breaks
- Typhoo
- Birds Eye
- Cadbury
- Lotus
- Greene King
- Brahma
- Carlsberg
- FSA
- MFI
- Domestos
- Bacardi
- Malibu
- Timberland
- Braun
- Walker Books
- Virgin
- Sunsilk
- Harveys
- Nesquick
- Confetti
- Habitat
- Evening Standard
- EQO
- Samsung
The Challenge
- Develop a platform for Canon to target end users which:
- Increases brand awareness
- Demonstrates total imaging workflow process, input to output using Canon products and services
- Introduces complimentary partners
- Generates sales, leads and potential customer
The Solution
- S2 day event - Canon Pro Photo Solutions at the Business Design Centre
- Event split into distinct zones demonstrating workflow process from Input through to output
- Tying in with the corresponding zones, Canon product portfolio and selected partners delivered the trade show content
- Delegates could also attend seminars, portfolio reviews and work flow studio
The Result
- Successful event attracting 2,799 Professional Photographers
- Over 1,300 seminar attendees
- Over £75,000 of sales generated across the key retailers
- £15,000 worth of free PR generated post activity
