The modern social landscape has trained people to respond to fact, not fiction.

Sense is an agency that specialises in helping brands do exciting things in the real world, to create authentic communications across the marketing spectrum. We manage campaigns from strategy to evaluation.

Also by Sense:


EMR is the arm of Sense dedicated to measurement and evaluation of experiential and non-traditional media campaigns. It is regarded as one of the most sophisticated approaches in the market, gaining endorsement from ISBA, The Voice Of British Advertisers.

Reports from EMR give deep understanding of both the financial and emotional repercussions of campaigns, no matter what shape they take.

The majority of modern experiential campaigns work through a variety of different channels, not just by direct contacts.

True Reach is the proprietary system developed by EMR which aggregates the influence an idea has had across multiple channels, to deliver a final weighted report summarising its complete effect.

"I am really proud of the results achieved and I very much appreciated the depth of the analysis, the action ability and thinking behind it. Well done to you – both the evaluation and the results are clearly setting high standards for the future Kleenex activities"

Zuzana Bustikova, (former) Marketing Manager, Kleenex.

"Sense are are extremely strategic and creative, and we have been particularly delighted with their rigour around Return on Investment and their measurement tools"

Jenny Evans, Warburtons

"Sense’s level of evaluation and measurement is by far the best we have seen from many agencies. Their findings were insightful, thoroughly analysed and well-presented and will inform key decisions on the subsequent phases of our activity, to help make our campaign stronger and our evaluation more rigorous"

Ben Beherrell, (former) Senior Brand Manager, Jordans Ryvita

Key People

Has worked in live and integrated marketing for over 18 years and founded Sense in 2004. His hands-on approach to the work ensures clients have regular access to his time and experience.

Nick Adams
Managing Director

A founding partner with over 15 years live marketing experience, particularly within FMCG, Fashion, Broadcast Media & Technology.

Lou Garrod
Deputy Managing Director

As an experienced practitioner in integrated marketing, Sally oversees Sense’s key FMCG and retail clients.

Sally O'Brien
Board Director

Joined Sense in 2006 following 7 years within specialist experiential agencies. Sarah plays a pivotal role in the ongoing service and development of a number of our key accounts.

Sarah Priestman
Board Director

Joined from L’Oréal in 2011 and heads up the agency’s strategy department, as well as overseeing the company’s measurement and evaluation arm, EMR.

Alex Smith
Planning Director

With over 14 years experience of delivering high profile UK wide and global event activities, Stuart takes overall responsibility for our production and operations team.

Stuart Gentry
Production & Operations Director

With 15 years integrated and experiential experience Adam manages the creative team coordinating all output and taking lead creative responsibility for some of the agency’s largest accounts.

Adam Curry
Creative Director

Has worked in creative services for 17 years, including senior positions at integrated and experiential agencies. A conceptual thinker with the full set of creative skills, Rick favours a hands-on collaborative approach.

Rick Robinson
Creative Head

Has an established background with over 10 years experience leading promotional staffing teams. She oversees all agency staffing services, monitoring day to day operations and leading our unique training, development and motivational initiatives.

Dominque Packham
Staffing Director

Contact Us

General Enquiries

Tel: 020 7034 2000
Fax: 020 7034 2020
1st Floor Century House,
100 Oxford Street,
London W1D 1LN

News Business & Press

Nick Adams
020 7034 2001

Promotional Staffing

Dominique Packham
020 7034 2030

We're located directly above the famous 100 Club on Oxford Street, 3 minutes walk from Tottenham Court Road underground or 4 minutes from Oxford Circus.